Todays lip was a love at first site product, I’ve had it for a couple of months and It’s been one of my most worn colours ever since. I love the colour, that perfect pink that I love (and I’m sure I have multiples of it in different forms) and the consistency is excellent too. It’s super opaque and high shine when first applied but it wears down to a satin/matte stain that lasts ages. I would say to go lightly with this is you want the best wear time as it can wear away a little patchy if you lay it on too thick but if you’re prepared to reapply every so often then have at it, you wont find a better liquid lipstick for the price.
It’s a dead ringer for the Makeup Revolution Lip Lava in Tremor (also a favourite of mine) and given that Freedom is MUR’s sister brand it’s no surprise that there are some cross overs but much as this packaging may not look as pretty I find it way more user friendly. It’s a very opaque lip colour so you want an applicator that gives you the most control and I much prefer this doe foot, especially with the bolder shades.. Jammy Dodger comes a close second to Up.. but I’d suggest a lip liner with that one to avoid bleeding! Of all the Freedom lip products/colours I’ve tried so far (most of them) this is my absolute favourite but I will be sharing some runners up in a seperate post very soon.. in the meantime if you want to see more of the range you can watch this video I made for their YouTube channel comparing the Lip Melts/Butters..