#30in30 – Rimmel Apocalips Apocaliptic


I know I only did a Rimmel yesterday but something reminded me I had this and I wanted wear it while filming todays videos (up today, Thursday and Saturday – slightly off schedule this week) so here it is. I stayed away from the Apocolips for so long because people were raving about them so much it annoyed me, haha. I had so many requests to review them and even more to compare them with the YSL and L’Oreal glossy stains which further riled me as they are nothing alike.. I was obviously going through a bit of a ‘cantankerous old bitch’ phase but I’m over it now so am happy to tell you what I think..


The packaging is okay, I like the applicator and the shade range is also pretty good. Each colour is so colour packed there is not ‘bad’ pick but I chose the signature red-pink and am very tempted to get a couple more. It goes on smooth and is beautifully glossy yet relatively long wearing, it’s NOT a stain, it’s a liquid lipstick and it’s not kiss proof or marketed as budge proof so I’m not sure where the glossy stain confusion came in but it doesn’t compare.


One thing I hadn’t noticed prior to taking these photos was how badly it bleeds. I would usually take photos immediately after applying something but on this occasion I filmed a tutorial followed by two other videos prior to getting out my camera for this post.. it was only maybe an hour and I think you’ll agree the bleeding is pretty excessive. If I wore this on a night out I think I would play it safe and use a lip liner but there’s nothing to say it would contain this kind of formula.. have you tried it? So yeah.. I like it but that was a little annoying.

Available online for £5.99 here

Miss BB



  1. Marianne
    6 August, 2013 / 5:20 pm

    I love them but agree about the bleeding. They’re on Asos for £4 at the minute!

  2. 6 August, 2013 / 5:56 pm

    the bleeding is a shame, I have celestial and it’s not really a problem, must be that dark but gorgeous red

  3. sarah
    6 August, 2013 / 6:02 pm

    I think I’ll probably give rimmel a miss and go for the l’oreal after seeing your l’oreal vs ysl video. I prefer the l’oreal packaging anyway -rubbish reason to buy a product but they’re so prettyy! Lol

  4. 6 August, 2013 / 6:10 pm

    I haven’t tried this but the colour is amazing! xx

    Martyna | NEON MIZZLE

  5. 6 August, 2013 / 10:11 pm

    This colour is really beautiful.
    Such a shame about the bleeding though!

  6. 6 August, 2013 / 11:18 pm

    It’s amazing how pretty much any lip colour suits you! xx

  7. 7 August, 2013 / 12:54 pm

    The color looks gorgeous on you. It is quite vibrant and beautiful, but I agree the bleeding is too bad. If it only stayed where you placed it, it would be a perfect product!

  8. 8 August, 2013 / 9:11 am

    I have Celestial and Apocaliptic. I’ve only worn Apocaliptic once but I used it with a lip liner so I didn’t have that much problem with bleeding. I just love this collection and I want to add more!

  9. 9 August, 2013 / 8:13 pm

    The colour looks devine, wish I could wear red xx

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