A Word On Sponsorship..

IMG_5462I’ve spoken about this at length in the past (bored a lot of you to tears, I’m sure) and for the most part it’s a non issue but from time to time I think a little update is required to (attempt to) assure you I’m still on the right path. The majority of my paid content is here on my blog (which is currently under some kind of attack.. if you’ve been struggling to access lately please let me know!) and most of you who read are cool with this. The sparks only seem to fly when I cross over in to sponsored video content, for those who don’t watch my videos this may seem irrelevant but the message is still for you. I will never be paid to say something is good if it isn’t, if I receive a product for a video and I hate it, I am totally free to pull out of any agreement I might have with the sender of said product. Obviously someone paying for content wont want you trashing their brand but that doesn’t mean that I have to trash my own by misrepresenting them. I value my audience and the value you place on my opinion so I would never disrespect that by telling you to run out and buy something I knew was no good.

I have a few paid opportunities at the moment which is why I wanted to put this out there, you will see more over the next month. Some sponsored content is very ad-like and polished because a brand wants certain ‘buzz words’ or phrases to fall in line with their commercial campaign, other content is very fluid. I have something coming up for example where the brand wanted promotion of one product which I already use and have spoken about lots of times but that one product wasn’t enough for a video. I tweaked the idea and will now produce a video I would have made for free (don’t tell THEM that) and that I think my audience will enjoy and hopefully find useful. I am very selective with the sponsored video content I accept (I think prior to this month I’d only had 1 go up this year) because I know it’s not always well received but the new disclosure laws are in place to make it totally clear that you are watching paid content prior to clicking on the video so you can easily filter your viewing. That being said not ALL sponsored content screens like an advert, yes there’s something that’s been paid for but sometimes someone contacts you about promoting something you already use and love and you can’t believe your luck.

Last thing.. as some of you will know I’m also working with a new brand, Freedom. They contacted me because they wanted video content for their own brand channel and so I set that up and I do swatches to jazzy music – see here. That’s the extent of our agreement. I’m not sponsored by them and can say whatever I like about their products. The reason I wanted to work with them was because they are happy for me to be honest. They’re a sister company to Makeup revolution and I have certainly not loved everything they’ve released but they appreciate genuine feedback and they understand that the value of a blogger is THEIR opinion.. NOT an opinion pushed upon them by a brand. Do I love everything from Freedom? No, but if I tell you I do like something then I absolutely do. I know there’s a lot of cynicism in blogging these days but ultimately nobody would pay me to talk about anything if I didn’t have an audience and if I start lying to you for money I will loose that audience fast. It’s a short term game and I intend to be around here rambling on for years to come so I hope that you can trust that I will never knowingly mislead you.

I’d realy love to know how you feel about sponsorship, do you just hate it all, end of story? Do you think there’s a good/bad way to do it? Let’s discuss..

Miss BB

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27 Comments

  1. Lisa
    17 June, 2015 / 12:12 pm

    Hiya, just wanted to say out of all the You Tubers I watch I think you are by far the most open and honest about sponsorship. If I see another You Tuber with the very discreet “Ad” in the title I don’t tend to watch, a lot of the “big” You Tubers never even mention it! I have no problem with sponsored videos but people should be open about it, then I don’t think it would be as big a deal. I wish other You Tubers would follow your lead! Love your videos and blog xx

  2. 17 June, 2015 / 12:21 pm

    I think its great that you’re very up front with what is sponsored and what isn’t. If people don’t want to watch/read the sponsored stuff, they don’t have to. I don’t think you should have to defend the fact that you’ve monetized. It’s your blog and you’re being transparent about your content. You can’t really ask for more than that.

  3. Gemma
    17 June, 2015 / 12:22 pm

    I will admit to being one of the cynical ones. I’m not a fan of sponsored videos and I try not to watch them. However, I appreciate your honesty and I like that you always say from the outset that a video is sponsored. It allows me to taylor my viewing to what I like to watch.

  4. 17 June, 2015 / 12:22 pm

    I have no problem with sponsored content, I appreciate your honesty in telling when you’re getting paid to feature a product and I believe your reviews are totally honest.

    I like the fact that you can earn a living from your blog and youtube channel, it means you’ll have more time to create more content (most of which won’t be sponsored) and I look forwards to every one of your videos, so it’s only a plus for me.

  5. Karina
    17 June, 2015 / 12:27 pm

    I don’t see any problem with sponsorship what so ever. You work bloody hard putting out content for all of us why should you be expected to use a vast amount of your own time and money and not be allowed to benefit from it?! You’re one of the most honest yoitubers in my opinion and one whose options I value most when deciding on products to buy. I don’t think I’ve ever watched one of your videos and thought you were misleading or that you were hyping up a product hat hat not worth it.
    Keep doing what you’re doing, youre fab πŸ™‚
    Xxx

  6. 17 June, 2015 / 12:27 pm

    I never mind sponsored content as long as the reviews are honest. Some people never give a negative, or even vaguely negative review, and it just rings as dishonest. People have to earn a living – I will never begrudge them that!

    Rachel | http://www.currentlyrachel.com

  7. Harriet
    17 June, 2015 / 12:54 pm

    I really appreciate posts like this, which is why you’re one of the few beauty bloggers I follow. I like that you make it really clear what sponsorship means for your blog and content and I trust your integrity. Thanks for setting a high standard for transparency on this issue.

  8. Sara
    17 June, 2015 / 1:27 pm

    I just want echo other comments on here and say your attitude to sponsorship is brilliant. You are definitely the most open and honest blogger/YouTuber about it. Even sponsored vids don’t seem as forced as others. Keep up the good work!

  9. Tamz
    17 June, 2015 / 2:39 pm

    I don’t mind sponsored content at all as long as it’s clear (which yours always are!), it then my choice to read/watch and I often do anyways! I actually find banner ads more annoying on blogs. The massive Acuve one on most blogs at the moment is driving me nuts and actually driving me away from veiwing the blog. I know you guys need to make a living from your blogs when your full time bloggers but ads that evade the entire pic and constantly flick images totally ruins the blog experience. Its especially annoying when you know the writer has put a lot of effort to having a good looking blog just to be driven away by pop ups and alike!

  10. Victoria
    17 June, 2015 / 4:05 pm

    I dislike sponsored blogs and I will stop reading once I know it’s sponsored. You are always clear if it’s a sponsored post but others are not and it’s a bug bear of mine to start reading the post and realise that it’s not a review but an ad.

  11. Angeline
    17 June, 2015 / 5:02 pm

    I’ve been approached myself for sponsored posts as well and the brand specifies and aliterate some parts of my article, I’m fine with small changes but I wouldn’t really put an article that isn’t written by me even though it’s a sponsored one.

    http://www.angerawrs.co.uk

  12. philippa
    17 June, 2015 / 5:03 pm

    I don’t mind sponsorship, as long as it is made clear. Which most people tend to do these days (:

    Philippa – ByPhilippa

  13. Rebecca
    17 June, 2015 / 5:28 pm

    Not sure why people hate on sponsored content so much, you have to trust bloggers are putting their integrity above a pay out. I appreciate you respect your readers enough to be honest about these things.
    I’m actually about to start a masters dissertation about PR/ blogger relations and sponsored content so I especially enjoyed your views on this!

  14. Michelle
    17 June, 2015 / 7:53 pm

    I don’t mind sponsorships as long as the vlogger/blogger does a few things:
    1. Is up front about being sponsored. It’s not an issue in the UK anymore, but here in the US it really is. They put the disclosure waaayyyyy at the bottom of the description box and it’s very annoying.

    2. It’s obvious they like the product and aren’t just saying they like it for the money. If it’s something they’ve NEVER talked about or used before or NEVER talk about or use again, I start not trusting them. If someone raves about some awesome, amazing, stupendous makeup brushes in one video and that’s the only video they ever mention them in, it’s obvious they don’t really like them and only said they did for the money.

    3. Shares the pros AND cons of the product(s). EVERY product has at least one ‘con’ – every product. For instance, everyone raves about the Makeup Geek foiled eyeshadows, but very few of the people being sponsored (or who get them for free) mention that if you pack on too much they can crease. Just toss in something we should look out for – price, scent, etc. – and it will make people trust you more.

    Of those 3 things, the first 2 are the most important. I think there are people who you can tell are just genuine and others who aren’t. The others fawn over products they are sponsored to talk about and it’s super obvious. After a few sponsored videos like that, I unsubscribe. It’s not so much a big deal in blogs, but in vlogs it’s very obvious.

    Thank you for being so upfront with your audience. You are a favorite youtuber of mine. πŸ™‚

  15. 17 June, 2015 / 8:11 pm

    I don’t mind sponsored content, pro-bloggers have to put food on the table somehow. I do mind when it’s not declared or the sponsorship seems to have influenced the bloggers opinion of the product. For example, when they’re raving about something they’ve previously not liked. I don’t read those blogs anymore. I avoid a few products for the same reason as it isn’t all down to the blogger.

    Good luck with your new ventures!

  16. 17 June, 2015 / 9:19 pm

    I have no problem what so ever with sponsored content. I don’t understand why people seem to feel so ‘violated’ if they watch something that turns out to have a sponsored product in. Maybe I’m lucky as most of the bloggers/vloggers I follow have been pretty up-front and honest about their sponsorship work, they don’t push it in my face and they rarely (that I’ve noticed anyway!) suddenly started raving about a product they once complained about.

    Sarah πŸ™‚
    Saloca in Wonderland

  17. 17 June, 2015 / 9:25 pm

    tbh sponsors really annoy me. I wish brands would simply pay random people who create traffic into their website, so then no one would be raving about something they wouldn’t have ever have bought or tried if it wasn’t sent for free. But that’s not how it works unfortunately. It’s very clear now when something is a sponsor, if they feel like a genuine post it’s fine, but when it is very clearly just an ad, very obviously written for a check it really hacks me off, write about what you are passionate about! Not about who is paying you the most, (I haven’t seen you do this)

    What I dislike on YouTube is people just plain lying about favourites. Just after Xmas I seen a huge YouTuber rave about heels she had worn all month. They still had the stickers on the bottom, I don’t know what offended me more the idea of her lying or her wearing them with the price tags still on haha!

    I also hate how they all big up each other’s products, like you don’t love it, you wouldn’t normally touch it, don’t say if you don’t mean it,,,, even if they are your friends! Products are typically aimed for young teens, don’t act like you would normally buy it, when you haven’t touched drugstore in donkeys years, lol I’m ranting now sorry,

    Love your blog!

    MakeErinOver

    • Rachel
      18 June, 2015 / 9:25 am

      Totally with you on the favorites front! A few months ago a large percentage of ‘big’ female you tubers we’re loving a particular sent from Marc Jacobs… A coincidence…? I think not! This was before the ASA changed their rules though so no need to declare!

      Honesty is the best policy!

  18. Laura
    18 June, 2015 / 12:18 am

    I can honestly say I am a big fan! I read your blog religiously and look for your videos in my subscription box before watching anyone else! I think the thing I love about you and your style is you are so down to earth! I’m subscribed to the likes of zoella and fleurdeforce but they are just always so preened and perfect, not a hair out of place – it bugs me! I’m a mum too and I don’t have time to curl my hair and line my lips on a daily basis!! The thing about sponsorship is you really wonder to yourself ‘does this person actually like this?’ I’m glad for the new ‘as’ law to be in place. Now I’ll know if zoella money bags really does like the product sent to her that’s worth Β£5 when there probably isn’t a single budget product in her makeup bag anymore – success really has changed her! The only thing that did bother me about your simple video was it wasn’t really your style (I prefer the constant chat 20 minute videos! Haha) it was like something that should of been on simples YouTube page! All in all I’m glad you don’t just accept anything as if I was in the same position I don’t know what I’d do! People need to remember that before spouting off!! Keep up the good work!!

  19. Nadja
    18 June, 2015 / 7:26 am

    I never watch sponsored videos – not from anybody for that matter.. Its sad that youtubers come out with “ads” for a certain product.. To me all of this isnt how it used to be anymore.. What happened to people going out buying their stuff with their money & then reviewing it? I loved youtube & the beauty world like 4 years ago but I dont like it much anymore.. Many youtubers (u included) get all this stuff sent for free these days.. Back in the days we were all on the same page – we all had to think about if we could afford a certain product to try it.. Us viewers still have to think about it – many youtubers dont anymore.. I found everything allot more genuine back in the day – sadly not anymore.. I dont watch many beauty youtubers anymore but u’re still one of the few I still watch although as I said before.. Things changed & I’ll continue not watching any sponsored videos & blogs for that matter x

  20. 18 June, 2015 / 9:07 am

    I really don’t mind sponsored content, as long the person is honest and open about it – which I’m glad you always are. It’s not the fact it’s sponsored that bothers me at all, just as long as it’s not ‘hidden’ as such from the viewers that it’s sponsored (I hope that made sense?!). I know you’re always honest so I’m just excited by your future content πŸ™‚

    Emily // Beauty and Lifestyle Blog

    xx

  21. charlotte
    18 June, 2015 / 9:35 pm

    I am more inclined to trust your opinion than I am many other beauty bloggers/YouTubers. I find the content others provide entertaining, but am more likely to take their opinion with a pinch of salt. Your integrity and honesty ceratinly set you apart (along with British Beauty Blogger!) Thanks for your contunued graft.

  22. 18 June, 2015 / 11:48 pm

    I think sponsored content is absolutely fine! As long as the opinions are your own (which you’ve clearly stated that they are) then I don’t see the problem with it whatsoever. I really don’t see the big deal with it, what do people think goes on in the world nowadays if not sponsored content? Keep doing what you’re doing!

  23. 22 June, 2015 / 11:24 am

    I think you’re hitting the right balance, Miss BB! You seem to have integrity and of course you’re entitled to make money from the content and webpresence you work hard to maintain. Yeah, I tend to take a sponsored post with a pinch of salt but as long as the blogger/vlogger is up front about sponsorship I’m not put off by reviews-for-money. (I have to admit, I’m not really a video-viewer I prefer to read blog posts).

    On the other hand, I have an instinctive dislike of blogs that have clearly been set up to aggregate content and make money from advertising clicks. Nothing gets me clicking away faster. Likewise, excessive adverts plastered all over the page making it hard to navigate. If the content comes second to the ads, that puts me right off. I mean, I get advertised at all day on TV, radio, magazines so when i’m seeking out blogs to read I like to feel I’m reading something produced by an actual human, not a team of advertising copywriters.

  24. 7 July, 2015 / 2:23 am

    I honestly don’t mind when people do sponsored videos but it annoys me when they don’t mention it, especially when they get products sent for free and the videos is titled ‘beauty haul’ – to me this means they have gone out and bought the products whereas when someone does videos like pr unboxing- Julia graf, or letzmakeup does shiv’s stash I find it comfortable to watch and see what they feel about the products they get sent for free… I think even dulce and fleur are doing similar videos but you tubers like zoella and many big youtubers don’t …. so i’M glad your honest! I have a blog too (so hopefully if it does well in the future ) I will always be transparent and honest with my readers because all these years when I’ve been reading blogs that’s what I was looking for! πŸ™‚

    sabz

    http://www.beautyfyingbeauty.com

  25. Kerry
    8 July, 2015 / 4:37 pm

    Personally, I don’t mind sponsored content – as long as it’s made absolutely clear and when I know that the blogger/youtuber is genuine. I think nowadays it’s so easy to see right through people that are only talking about a product just because they’ve been paid to, and you can tell that they’ve barely used it enough to make a proper opinion from the way they talk about it. Or, when they don’t say which product they’ve been sponsored to talk about, I can’t take any of the video seriously because it just doesn’t seem real. But that’s what I love about your blog and your youtube channels, I 100% trust your views and I really value your honesty. It’s what sets you apart from everyone else and it’s a breath of fresh air to find someone totally genuine and real, with opinions I know I can rely on. -x

    • missbudgetbeauty
      8 July, 2015 / 8:06 pm

      thank you! That really means a lot x

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