Absolutely NOT A Sponsored Post

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This is going to be a rant – you’ve been warned. On several occasions since I educated myself on sponsorship law last year I’ve had issues with PR companies trying to get around disclosures and in many cases pulling out of working with me because I insist on including them. A handful of times they will wait until the post is written and published to take exception which REALLY ticks me off as my side is done by this point and because I wouldn’t break this law they think they can refuse to pay me – I don’t think so. Yesterday one such instance occurred and the company was representing a well known, national brand.. they told me that said brand was adamant that no disclosure be made and that it was absolutely not them but the ‘client’ who had the problem. There are multiple reasons why a company may feel this way but they usually pull the line of ‘Google penalises both bloggers for using a keyword such as paid or sponsored’ – this is not the case at all. There’s a great post here if you’d like to learn more about what Google are actually doing and how it may affect you.

It wouldn’t take a genius or much detective work to figure out who I am referring to however I’m yet to hear back from the brand directly so until I do I don’t want to defame them. Regardless the PR company is happy to skirt the law and encourage bloggers to be less than honest with their readers and that’s just not right. What’s worse is that I’ve found bloggers whose opinion I previously held in high regard who have not disclosed this (and on closer inspection multiple others) compensation in their own post for this campaign. There’s no wonder people are suspicious of bloggers and their glowing reviews. If you read 2 posts on the exact same topic promoting the exact same thing and one reads sponsored and the other doesn’t.. are you going to want to keep reading that blog? Some people have an issue with paid posts full stop and I obviously have a weighted perspective because I do earn money myself that way but it absolutely HAS to be made transparent – I personally draw the line at being paid for a positive review but while not entirely ethical (in my opinion) that’s still perfectly legal according to the unfair trading act SO LONG AS IT’S DISCLOSED!! .Maybe you don’t care about the law but you have to care about your readers because without them there would be no sponsorship to disclose!

I’m irritated that brands are still doing this but if all bloggers followed the law they’d have to fall in line along with us and if  ‘heavyweight’ bloggers (who could definitely afford to turn down the odd offer) are being less than scrupulous while lesser read folk are sticking to their principles nothing will change. I would be really interested to hear your thoughts on this – from both sides!

Miss BB

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56 Comments

  1. 25 February, 2014 / 4:50 pm

    I have no issue with sponsored posts but when I see a few different posts reviewing the same product, around the same time, and some say it’s sponsored and some don’t then you’re bound to feel a bit like ‘is that review genuine and honest?’
    Bea x
    Bea’s Beauty Blog

  2. 25 February, 2014 / 4:56 pm

    I have never been offered to write a sponsored post, I would quite like to keep it that way. But totally agree with this post. I have unfollowed a lot of blogs because of it.

  3. Kelly Gardner
    25 February, 2014 / 4:59 pm

    I completely agree with you, it absolutely kills me when on any given day my instagram, or bloglovin, feed is jam packed with bloggers all raving about the same product. Readers can put two and two together and see that the brand has obviously sent out all those products, so when a blogger doesn’t admit the post was sponsored then it really annoys me. I am trusting fewer and fewer bloggers, and reading fewer and fewer blog posts, because there is only a certain number of times you can read about Dove haircare, or Clinique makeup, before you get bored and move onto more interesting topics. I respect your approach to sponsorship, and know that when I read your posts I am seeing your truthful opinion, whether the product was sponsored or not.

    • Sarah
      25 February, 2014 / 5:46 pm

      For what it’s worth – and I haven’t ever had products sent to me nor been paid to say this – Dove hair products really are everything people say they are and then some. If I could stockpile and hoard them like a squirrel, I would.

      I do agree with everything else though; it’s so obnoxious to scroll through my feed and see almost everyone posting about the same things. It’s really quite something for me to read one sponsored post, I’m certainly not going to read all of them.

      • Kelly Gardner
        26 February, 2014 / 11:44 am

        I’ve tried a hair mask from Dove, and I did like it, but I was definitely suspicious when all of a sudden everyone was blogging about them within the space of three days or so. So even if the products are worth the hype, it is a bit off-putting, but I’ll give them another go 🙂

        • Sarah
          26 February, 2014 / 11:09 pm

          I totally get what you mean – I’ve been put off SO many products because of this. I understand bloggers aren’t necessarily going to keep an eye on each other to see what they’re posting, but it’d be a lot easier to believe a product’s great if there weren’t 5+ posts about it on different blogs all on the same day. Granted, this could also be a sign I follow far too many blogs… 😉

          Definitely try the leave in conditioner sprays; I really couldn’t survive without it now. I don’t know how I even managed to get a comb through my hair for so many years without it.

    • 26 February, 2014 / 11:56 am

      well said kelly you summed my feelings.

  4. 25 February, 2014 / 5:11 pm

    I have found a few bloggers that used to disclose now don’t. It’s quite clear so I can’t understand their logic! It will become hard to trust these bloggers in the future. I always disclose, I can’t see any point in not doing so!

  5. 25 February, 2014 / 5:15 pm

    I agree with you! If a post is sponsored, I like to know it when I’m reading! I think bloggers should ALWAYS be honest, paid or not to post about something!

  6. 25 February, 2014 / 5:16 pm

    This topic infuriates me, it’s the law, all you have to do is follow it, stupid people.

    I work in a different industry but for a massive worldwide corporation who on many occasions will try or do break the law and ‘everyone’ has a duty to uphold the law, its so important to report/record these things so that companies and individuals can’t keep getting away with it.

    I personally take everything with a pinch of salt, I try to test and form my own opinions on well everything and after working in the food industry for so long, I hardly eat out at all anymore.

    You just don’t know who you can trust.

  7. 25 February, 2014 / 5:17 pm

    I love this post. I have no problem whatsoever with sponsored posts, but you’re right and so many big bloggers have stopped disclosing and you can tell for a fact it’s sponsored because the same day my Bloglovin feed is full of the exact same item. I’m switching off those bloggers and YouTubers because that’s just misleading and basically lying to your readers, as well as skirting the law as you say. Basically it’s putting the money from the sponsored post above everything else. And if they’re willing to lie to me about that, what else are they lying about? Did they even really like the product?? I have lots of respect for you for sticking to your guns x

  8. Jodie
    25 February, 2014 / 5:18 pm

    I hate it when people don’t admit that stuff is sponsored, especially when its blatantly obvious. Its like, do you actually think I’m that stupid? I like that you feel so strongly about it because it means that people can actually trust your opinion. Maybe people do genuinely like the products they’ve been asked to talk about but when they’re trying to pull the wool over your eyes it makes you question them and makes you wonder how many other products they’ve not been completely honest about. When people are relying on your opinion before they spend their money you have a moral duty (as well as the legal one) to be honest. Otherwise you should just keep your opinion to yourself.

  9. 25 February, 2014 / 5:22 pm

    Absolutely agree, if everyone disclosed there would be no issue at all. It’s awful if you’ve already done the work but at least you can hold your head. Doesn’t make it sting any less when you see others doing the same campaign though.

  10. Florencia
    25 February, 2014 / 5:31 pm

    I have no problem at all with sponsored posts when they’re disclosed. I find it difficult to believe opinions when loads of bloggers (especially the ones with thousands and thousands of subscribers) all do it at the same time. There is just always something about it that doesn’t add up!
    I really appreciate the way you handle the situation and can always trust I’m getting an honest opinion which is what you ask for as a reader.

  11. 25 February, 2014 / 5:44 pm

    I used to absolutely hate sponsored posts and YouTube videos, but with the crack down over the last year I thought things were getting a bit better and changed my tune. I appreciate the disclosure and quite honestly try and make up my own opinion.

    But, just as you mention, lately I’ve seen posts and videos (more so videos) that are clearly sponsored without a disclosure and it drives me up the wall! We are smart readers and subscribers and realize that many bloggers and YouTubers are trying to make it their career. But once things get into that shady, grey area they’ve lost me for good. There is no reason to lose your integrity for the purpose of a few bucks.

    Thank you so much for your open and honest stance and post on the topic. (Rant over 🙂
    -Gillian

  12. Julie
    25 February, 2014 / 6:29 pm

    Hey, I’ve been a long time reader and subscribed to your utube, I think it’s refreshing your honest when you’ve been paid or sent something for review. We all know it happens and if one blogger has out that they received sponsorship or pr samples and declares it then I have more respect for them and their opinion than the other. It taints the blogging and utube industry and makes me skeptic about buying so much makeup as I know that many times the blogger hasn’t paid for it! Keep it real, j

  13. Heather Y
    25 February, 2014 / 6:48 pm

    I have seen loads of bloggers raving about the dry shampoo. I live in Leeds, a pretty big city with a huge boots and numerous superdrugs. I can’t find it anywhere! Kinda wasted advertising if customers cant purchase it.

  14. 25 February, 2014 / 7:00 pm

    I read most posts, but if I continue to see posts that are talking about the same subject I just feel like I am stuck in one of those pyramid schemes and don’t want to feel like I am being pressured to buy something. I read for pleasure. If I wanted to look for ad’s on products I would pick up a paper. I do enjoy the reviews on products but it dose become overwhelming after a while seeing the same thing. It then becomes hard to pick out the serious bloggers from the ones who just want to advertise. I am sorry to hear they are screwing you around=(

  15. 25 February, 2014 / 7:17 pm

    How refreshing! I’m glad I’m not the only person who thinks this.

  16. Karina
    25 February, 2014 / 7:47 pm

    Its so great that you’re sticking to your morals and Its just such a shame all bloggers wont do the same. If they were all as open and honest about it as you are I doubt people would have a problem with any of it, unfortunately they ruin it for the likes of you as people tar all of you with the same brush. You’re making a living doing something you do very well, nothing wrong with that. You’re giving people information they want and you’re honest with it its only right you should get some money out of it as its your hard work and time. Companies should be held accountable if what they’re doing is illegal 🙂 xx

  17. 25 February, 2014 / 7:48 pm

    Thanks so much for this post. I see undeclared sponsored posts all the time. When you read someone’s blog time and time again you know their voice. When suddenly there’s a post in someone else’s voice you know it’s not them, and yet they don’t disclose. I wonder if they know how transparent it is.

    I’m very much small fry in the blogging world but have had some experience with sponsored posts and one time the PR was insistent I didn’t disclose and they were VERY unhappy when I used a no-follow link. I’ll never work with them again….and a while after I received payment I made sure to declare it was a sponsored post. People who deliberately try to bend the rules are idiots frankly, but there are a lot of bloggers who don’t disclose because they’re ill informed.

  18. 25 February, 2014 / 7:52 pm

    Great post! I am a member of a group of Canadian beauty bloggers and immediately shared it.

  19. 25 February, 2014 / 8:12 pm

    Hi,
    Hope you don’t mind me commenting, Great post and conversation starter! As a skincare company we’re kind of on the other side of this debate but share some of your thoughts.

    We started out with fun, adventure and connectivity always in mind and our approach is one grounded in honesty and proper dialogue. We work with lots of truly lovely bloggers who are genuinely passionate about skin health and who write reviews based on their experience of our products (not our press releases and product info!). We make no demands on timescale, content or publishing and would request that full PR disclosure is made if ever omitted. These kinds of relationships really are important in creating real conversations with real people.

    Thanks so much!
    N x

  20. 25 February, 2014 / 8:22 pm

    I wholeheartedly agree with what you said Khila and I think it’s pretty disgusting that some “bigger bloggers” think that they can continue to get away with it. Yeah, losing a few followers is going to be nothing to them but what sort of example does it set to newer, impressionable bloggers that are just starting out? Like others have pointed out, I instantly smell a rat when big bloggers start filling up my Bloglovin’ feed with the same posts (I saw four in a row at one point, I kid you not) and as such, I tend not to read those reviews/posts. It seems like some people just aren’t getting the picture that it is LAW and you could get into serious trouble for not abiding by it. I see nothing wrong with sponsored posts in the slightest, having done a few myself but I would never dream of not disclosing those posts, either by the usual asterisk or writing it at the end of each post. Companies that want to continue to work with bloggers really need to wise up and realise that what they’re doing is extremely compromising.

  21. Becca
    25 February, 2014 / 9:18 pm

    I completely agree! A lot of people use blogs as their part-time or full-time job and I have no problem with people making money from something they put so much effort into, and from what I’ve seen and heard most readers are fine with their favourite blogs being sent products to review or paid to review a product as long as they are open about it.

    I love your honesty surrounding the whole “sponsored” debate, you’ve always been completely open on your blog and in your videos about being sent products or being sponsored and I really respect that 🙂

    http://www.beccaswonderland.co.uk

  22. 25 February, 2014 / 9:31 pm

    Oh dear, that’s terrible that pr companies try to get you to do this and I’m so pleased you have let us know about this. I too agree that if some bloggers do disclose and others don’t, it makes you loose trust in the ones who don’t.
    Laura x | Life and Lipstick

  23. Tubbs
    25 February, 2014 / 9:58 pm

    It’s the being treated like I’m stupid that I really object too. If a product isn’t available in the shops yet, then the blogger has a PR sample or the post is sponsored. If they don’t say so, it makes me wonder about how trust worthy they are about other things. Is that fabulous product really all that?! Is that really a post or a glorified advert?!

    My understanding is that the ASA has started to take a close interest in this. If they’re typical of most regulators, this is code for “Someone high profile will get done to encourage the others. We haven’t decided who yet”. For a large cosmetics company, this will probably be considered an occupational hazard. They’ve got deep pockets and can afford the fine. A blogger on the other hand …

    • mysteries1984
      25 February, 2014 / 11:10 pm

      I’m curious about this. I actually emailed the ASA about a post I’d seen, but never heard anything back…is it a rumour you heard about? I’d love to see something constructive done.

      • Tubbs
        26 February, 2014 / 8:30 pm

        No insider knowledge at all, but these things usually follow a pattern … Friendly warnings followed by regulatory action if that doesn’t have the desired effect.

        Here’s the ASA’s friendly warning, a press release issued in November 2013: http://www.asa.org.uk/News-resources/Media-Centre/2013/Blurring-advertising-and-blogs.aspx

        Depending on how the blogging community responds, it’ll either end there or follow a process of more warnings ending in enforcement action against a well known blogger. (They might not be the worst offender, just someone with a big enough profile to have an impact and change behaviours).

        If I was a well known beauty blogger, I’d be checking with the ASA, sharpening up my disclosure page, clearly flagging up the stuff I’d been sent and being dead careful. The fact that most of them aren’t suggests that this isn’t going to end well.

        • mysteries1984
          27 February, 2014 / 1:22 pm

          Thanks Tubbs, this is very informative. I hadn’t heard about it, but then the influx of sponsored posts is only appearing on my radar since I signed up to bloglovin’ a few months ago. I understand what you mean in regards to regulators making an example. I’ve seen it happen with laws here, where offenders are sentenced rather than cautioned or ignored as previously happened.

          Do you blog? You have a very ‘readable’ style of writing, it’s very pleasant and easy to understand.

  24. 25 February, 2014 / 10:57 pm

    As a law student and newbie blogger I completely agree with you! There is nothing wrong with being paid to promote products, it’s no different to magazine ads. Not disclosing it is where I have a problem.. it’s like a sales pitch where they insist they aren’t selling to you… basically it’s fibbing if you ask me! Blog readers want to build a trust up with bloggers and the brands they represent.. if I thought a brand was lying to me I wouldn’t buy.. If I thought a blogger was not disclosing I wouldn’t read!

    Fab post! xx

  25. mysteries1984
    25 February, 2014 / 11:07 pm

    I actually unsubscribed from a UK-based blogger for this very reason recently. I was becoming so fed up with the obviously sponsored posts and lack of transparency. When I questioned her, she blocked me from commenting and wouldn’t respond to my email. I was perfectly polite; she just didn’t want to hear it.

    Jane from British Beauty Blogger posted on this (well, it’s a similar subject, at least) recently too. It’s incredibly patronising to readers to behave like this. They (and I include myself in that) are not stupid. Readers, page views, clicks etc get many bloggers where they are today. To treat them in such a manner is dishonest and really sickens me. I don’t take any blogger’s word for gospel – what works for one person may not work for another – and I know caveat emptor, but so many people trust these so-called gurus and will buy on their recommendation. Most people aren’t bothered by sponsored posts – it’s the lack of clarity that gets to them.

    I don’t know what the next stage is in this – is it going to get worse? Are readers going to unsubscribe? Will sponsored posts become less frequent? Are people going to move towards naming-and-shaming PRs/bloggers? I myself am starting to actually feel less inclined towards buying the brands that these bloggers pimp out. Especially Kleenex.

    • missbudgetbeauty
      26 February, 2014 / 5:41 pm

      I love Janes posts on blogging, they are so insightful.

  26. zoe
    25 February, 2014 / 11:09 pm

    I don’t agree with sponsored posts. I think money always sweetens your opinion whether knowingly or not. Also you have to consider if you would post about said item/s if you weren’t being paid. Would you have gone out and bought this item yourself without it being promoted to you? Chances are you wouldn’t and so it’s not honest. I personally find it difficult to trust anyone who states they do sponsored posts, even if a post is labelled as not sponsored I find it difficult to believe when I know the blogger can be tempted by money. For this reason I have to be honest and say that as much as I sometimes enjoy reading your posts, I do take ‘your’ opinions with a pinch of salt, especially as you once admitted to not being entirely honest with sponsorships in the past. Sorry!

    • missbudgetbeauty
      26 February, 2014 / 5:40 pm

      you should be sorry cause that’s a bare faced lie! – is what I should have said but instead I’ll be tactful, where do you believe you heard me say this untruth?
      I have been paid to review something on ONE occasion and the upshot was that the packaging was cheap and everything was more expensive than I would want to pay. Here’s the link
      http://missbudgetbeauty.co.uk/say-hello-to-st-grape-win-1-of-5-gift-sets/

      ultimately you either trust a blogger or you don’t and if you feel that you can’t trust any blogger who accepts sponsorship then you really have to look at blogs as information as to what’s available rather than for recommendations.

      I would say however that it’s readers such as yourself that encourage other bloggers to be less than honest.

      • Tubbs
        26 February, 2014 / 8:34 pm

        Actually the most interesting question in this situation is whether or not the blogger would actually purchase the freebie. (It’s led to some interesting conversations with my hairdresser – and some better product recommendations!!!)

  27. 25 February, 2014 / 11:56 pm

    It really is obvious when a company is on a blogger campaign – I end up skipping half the posts in my bloglovin feed as they’re all on the same product. It gets boring frankly.
    In terms of the law, it’s a no brainer that everyone should be following it. In my line of work (public procurement) we’re heavily legally regulated and not following the rules can lead to serious fines and sanctions and me losing my job pronto. Simple as. Perhaps that’s what should be happening to that PR company. It makes me glad my little blog is entirely self funded.

  28. 26 February, 2014 / 12:21 am

    Shame on bloggers who don’t feel this way! Without transparency, there is no credibility. Good on you for being true to yourself and your readers!

    xo Brianna | Glazed Over

  29. 26 February, 2014 / 1:57 am

    I’m about to ruffle a few feathers in this comment, but I don’t mind doing it for the sake of honesty.
    I don’t like sponsed reviews at all. I have a beauty blog and everything I review is bought with my own hard earned money. I work in the hair and beauty industry and get lots of free items, these I never choose to review. Why?
    This is because I think if you buy the product/s you are reviewing, you find out if you’re getting your full money’s worth (An important factor to me personally). How long the product lasts to how much you pay out is important to younger people and individuals on a budget.
    You don’t feel the need to be bias – as the brand is involved, is another factor, this proves more stressful than needed; if it’s your own opinion with no sway there is no pressure and you enjoy writing the blog post, which is the main point of why bloggers should do it (Again just my opinion).
    I like that you’re a fair reviewer, this cannot be said for everyone. I see too many blogs that look alike, it’s pretty fair to say I remove when I see this happening. Why others continue to read these said cookie cutter blogs amazes me!
    Wow, rant over. Have a great day and stay stunning beautiful.
    Niksi. x

  30. 26 February, 2014 / 8:59 am

    I really don’t like bloggers who write sponsored posts without disclosing, and I will unfollow if they do it repeatedly (once can be classed as a mistake – I know I’ve done it!). I have to admit I’d sooner blog what I want to than what someone pays for!

    http://ninegrandstudent.co.uk/

  31. 26 February, 2014 / 9:12 am

    I noice a raft of posts on one particlar topic nearly every week on the blogs/vlogs. Admittedly this could be because a new product has launched and everyone has run to the shops however as some people, like you, disclose that the post is sponsored or that PR samples have been sent, the cynic in me says that a lot of people are disclosing when they’re effectively advertising and not reviewing.

    I try a lot of new products based on the reviews posted by bloggers and I have lost trust in the community thanks to people giving biased reviews based on undeclared sponsored posts.

  32. Megan Roisin
    26 February, 2014 / 9:37 am

    So far I’ve only done one sponsored post but it was clearly labelled as such. I think complete transparency is essential to gain trust from your readers and give yourself a good reputation!
    Megan x | MeganRoisinn

  33. 26 February, 2014 / 10:02 am

    I totally agree with what you’re saying – especially about always being honest with your readers – but I think it’s important to make the distinction between SEOs and PRs in this instance. I work in SEO and I’m also a blogger, so I see the problem from both sides on a daily basis.

    PRs should be more than happy for you to disclose and use a no-follow link, as they’re after coverage, and usually aren’t interested in link power.

    SEOs on the other hand often have to get follow links for their clients – that’s what they’re paid to do in most cases. It’s here where it becomes problematic. Bloggers want to make money from SEOs by placing links in their post (and righly so, why shouldn’t we?) but Google definitely doesn’t want us to do this, so they can (and do) penalise bloggers who disclose followed links as paid. It’s worth noting that they also penalise the brands involved as well.

    Currently, there isn’t really a solution for bloggers. You can use less strong wording like ‘collaboration’, but Google isn’t stupid, and they’ll start picking up on different choices in of wording in disclosures. There’s also the issue of transparency, too, and I’m not sure how transparent the word ‘collaboration’ really is, but that’s up to each individual blogger to decide for themselves.

    Obviously being up-front with your readers should be every blogger’s priority, so I would say if you don’t feel comfortable negotiating disclosures, suggest a no-follow link. If that’s not possible, don’t be too harsh on the person you’re talking to, just tell them you’d prefer not to work together. As long as they’re not being rude about it, they’re probably just trying to do what’s becoming a very difficult job and trying to meet their ever-pressing targets.

    It’s such a minefield of a topic, and something that’s becoming more and more important for bloggers to be clued up on. Glad you’re raising the issue – it needs to be spoken about more! xxx

    • missbudgetbeauty
      26 February, 2014 / 5:44 pm

      Elissa, would you be interested in writing a little something about SEO for me? That comment in itself was so informative and I only know so much but you really explained it in a simple way and I think it would be really useful info! Let me know

      • 27 February, 2014 / 8:45 am

        I’ve emailed you 🙂

      • 28 February, 2014 / 8:35 am

        I would love to hear more about Elissa’s ideas on this as well, I’ll keep my eye out for a ‘collaboration’. (I jest – seriously though, interesting comment and it’s good to learn the distinction between SEO and PR) 🙂

  34. Amy
    26 February, 2014 / 1:04 pm

    I definitely agree with you, all freebies should be disclosed and I admire you for putting principles (and I guess the law!) above free samples. So often, certain products flood the blogging world. It’s completely obvious that the bloggers are either being paid to write about it, or at least given a free sample. Some bloggers don’t even disclose it when the range isn’t available to purchase yet!

    If a blogger doesn’t disclose the freebie/payment when it’s glaringly obvious like that, it makes me doubt all their other posts. When they review something that isn’t on other blogs I read, I find myself thinking “Did they buy that themselves, or did some niche company send them it?”.

  35. 26 February, 2014 / 5:23 pm

    I must be a total flake because I didn’t even notice this until recently. Now I have though, I agree with a few other comments. There’s nothing I dislike more than a list of posts all reviewing the same products in my news feed. I usually skip through them.
    I have never been paid for a post. I’ve never even had any freebie for a post. Oh well! 🙂

  36. Michelle
    26 February, 2014 / 6:48 pm

    I completely agree! I understand that bloggers make need to make money to compensate their time but like you think that they should draw the line at dishonesty. If the product sucks as a reader I want to know! I don’t mind sponsored posts in fact I think good for you but as you say it should be clear when a post has been paid for! Anything else is dishonest.

  37. 26 February, 2014 / 7:59 pm

    I agree. I haven’t come across any bloggers that haven’t disclosed it being sponsored but I have come across several YouTube gurus that don’t. I have unsubscribed to many people because of the amount of obvious sponsored videos they make and never disclosed. What bugs me even more is that some of these people think their subscribers are stupid to not see that the video/post is sponsored.

  38. 27 February, 2014 / 1:41 am

    100% agree with this post! I appreciate honesty and transparency, always.

  39. 27 February, 2014 / 10:27 pm

    It’s annoying when everyone is blogging about the same thing and it’s because they are getting paid. Paid posts and PR samples make the blogging world go round but when everyone is saying the exact same thing it makes for extremely dull reading.

    Slightly Skint Blog

    • 1 March, 2014 / 12:35 am

      That’s bound to happen even when they aren’t sponsored too, there is always hype surrounding products. Some are given to the bloggers but most aren’t. Like the Naked 3 palette phase that everyone and they’re dog went through haha.

  40. 28 February, 2014 / 8:29 am

    I think a lot of PR companies take advantage of newer bloggers this way. The majority of blogs I read appear to be very upfront and honest about what they have received, and what they have purchased themselves. It doesn’t sway my opinion of the blogger at all.

    Although…I am getting pretty tired of hearing about Audible on YouTube. Lol.

    Great, thought provoking post, and an important issue!

    Kate Xx
    themintedbeauty.com

  41. 3 March, 2014 / 4:32 pm

    I absolutely agree with you on this. Not including a disclosure for sponsored post or products received for review is not just being dishonest to readers, it’s against the law.

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