Benefit – They’re Real Mascara

Now I consider myself to be over the “Benefit Craze” and haven’t felt the urge to go out and buy any of their new products in quite some time but when I first heard of this mascara I’ll admit.. I was excited. I’m not a huge mascara freak (though you’d think so from the size of my collection) I don’t have fantastic eyelashes and no matter how high end the product I don’t seem to have ever achieved amazing results. It’s the one beauty item that I don’t lust after because I just don’t really believe it will do anything for me. I have a large collection because I’m always open to trying new things but I am rarely willing to part with more than drugstore prices. Benefit’s “They’re Real” was offering something totally new. Volume, Length, Curl and Long-lasting results all in one tube. At £18.50 it’s definitely on the pricey side for me but with all the hype I just knew I was going to have to try it.

Let me tell you a little bit about the brush.. it’s a new-style rubber wand as opposed to the traditional brush. It’s different to any other wand I’ve tried. Many have likened it to the phenomen’eyes from Givenchy and I can see why. It has definitely taken inspiration from that design with the end of the wand utilized to get every little lash covered and the “spiked” style bristles to separate and prevent clumps when applying more than one coat. It was tricky to get used to but I think over time it will work better for me with practice.

Now as I said, my lashes are nothing special to begin with. Here’s my before and after shots…

After these pictures, while I was filming my review I lifted my lashes by pushing them with my fingers and the difference was huge. My intention the next time I apply this is to curl my lashes AFTER. I think that could really work for me. I will of course take photos and share if it works well. The formula is good. It does lift, lengthen and create volume and as I write this post 9 hours after applying my makeup I can tell you I have no flaking and the lift is still going strong so I would say that it is indeed a long-lasting mascara.
Bottom line, I am impressed with this product, It does what it claims but it’s not QUITE as wow as I’d hoped. Perhaps that’s my expectations that were too high and I should really have known better but I truly believed this was going to be the mascara to end all other mascara’s for me.. I thought I’d finally found “the one” that was going to make me fall in love with Benefit all over again… but.. I’m not sure I have.
Granted I have used this so you never know, with practice I might change my mind but right now I don’t think I’d part with the money again. It’s twice what I’d usually spend on mascara and I have to ask myself.. is it really TWICE as good?

Mascara is a really personal thing. You’re ultimately only going to get the best results with the best natural lashes so there will be some of you that will find everything this product that I wanted to. Don’t let my uncertain opinion put you off trying what might be the best mascara you’ve ever owned but for me.. it’s just not quite hitting the spot.
*They’re Real launches nationwide today*
You can check out my video review below…



  1. 27 August, 2011 / 6:58 pm

    Oooooh I have heard mixed reviews and I really want to try this, maybe I will when my new ish one has run out esp as it is £18.50!

    I am lucky, I have decent eyelashes so it may work then again who knows… May get the girl on counter to try for me lolol




  2. 27 August, 2011 / 7:34 pm

    Hello 🙂

    I tried this mascara a few weeks and also felt it was nothing special at all, I totally agree with you. Love your vids keep em coming 🙂


  3. 27 August, 2011 / 8:31 pm

    I was at the Benefit counter trying Cha Cha tint a week or so ago and the girl offered to reserve one of these for me and I said no – I have hundreds of mascars, some better than others, but like you said unless you have good natural lashes to star with you're not going to get really great lashes. A £6 drugstore mascara (using 17 Falsifeye at the mo and it's great) plus falsies if I really want to emphasise lashes are still cheaper than this, and will give better results!
    I still really REALLY want Cha Cha tint though!

  4. 28 August, 2011 / 11:23 pm

    Mascara is the one beauty product i never shell out on as there are soooo many decent drug store ones out there. Ive just bought some rapid lash which ive heard great things about so fingers crossed it works as at £41 from boots its not cheap! Also i curl my lashes after putting my mascara on and it works for me. Just be careful and let them dry first so they dont stick to curler!!!!! xx

  5. LeilaNadineMUA
    13 September, 2013 / 12:03 pm

    I’m really not a fan of this mascara, it weighs down the curliest of lashes. It’s a little better with a disposable brush but still not great.
    I’m glad I tried it as I’d only be wondering otherwise lol but won’t repurchase. I wanted to point out also that curling lashes after mascara will only contribute to breakage. I highly recommend a good mascara over doing this 🙂

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