Birchbox – Blogger vs Bought

brich box 4

 I don’t always write a post about my monthly beauty boxes but I do make short review videos on YouTube which you can see here if you’re interested. This month I thought it was worth an extra edit since it’s an unusual unboxing.. I already subscribe to Birchbox HOWEVER I was contacted by their PR team who offered to send me the February box to review for you guys. I debated for a moment before I realised it could be a great opportunity to compare the box we all pay for vs the ‘blogger box’. I know I am a blogger and for the most part I’m not too cynical but I have to admit I’ve wondered (more so with Glossybox) whether the contents would be different if it were sent for review vs bought. I’m sure I’m not alone.. so lets get in to the boxes..

brich box 1

I can’t tell you for sure which I paid for as they weren’t marked any differently but the box above arrived about a week earlier than the below so I’m going to make an educated guess and say this was the PR box.

Gilchrist & Soames The London Collection Shower / Leighton Denny Nail Colour / Eyeko Skinny Liquid Liner / Urban Veda Radiance Exfoliating Polish / Beauty Protector Protect & Oil / Green & Black’s Dark 70% Chocolate

brich box 2

The only difference in the other box was that the nail polish was replaced by the Model Co Party Proof Lipstick which if we’re talking value is basically the same and if we’re talking contents preference.. I’d rather have the lipstick. Annoyingly I’ve received 2 Leighton Denny nail colours from beauty boxes and both have been pale pink, neither have impressed me.

So there we have it.. there really is no difference in what is sent out whether it is a PR Sample or a regular paid box.. I’d love to be able to test this theory with them all but it was a one off that I happened to already be subscribed to the service when the box was offered to me. I still have my suspicions that not all beauty boxes are as scrupulous as Birchbox however I’ll take this little win on behalf of the average consumer (so me then)

You can sign up to Birchbox for £10 + P&P here

Miss BB

*if it wasn’t hammered home during the post – one of these boxes was sent to me as a PR Sample



  1. Bex Hibbert
    20 February, 2014 / 1:37 pm

    Very interesting! I subscribe to both Birch Box and Glossy Box, so if you ever need a paying customer to give you the low down on the contents, give me a shout!

  2. 20 February, 2014 / 7:19 pm

    I was expecting there to be a massive difference, but what a pleasant surprise. Good post idea!!

  3. 20 February, 2014 / 9:21 pm

    So surprised that it’s not such a big difference! Your PR box is exactly the same as my paid box, only I got a different colour nail varnish. Birch Box are really coming out top on the beauty subscription box front right now, I even cancelled Glossy Box for them!

    Sarah 🙂
    Saloca in Wonderland

  4. 20 February, 2014 / 10:41 pm

    Really impressed by this as I had the same opinion of beauty box companies. I have a feeling that Glossybox is different though. Its the only one ive ever been subscribed to and my boxes were rubbish in comparison to the big bloggers xxx

  5. 21 February, 2014 / 10:21 pm

    hey, thanks for this post! I’ve always been quite skeptical, I did think that the boxes sent to bloggers were much better, but here we go! 🙂 xx
    Alice Barton ♥ TheMowWay

  6. 23 February, 2014 / 8:19 pm

    I have always wondered this, recently signed up for Glossybox and considering to purchase Birchbox as well as it seems to be getting good reviews! Thank you for this post shows a lot about the Birchbox company! 🙂

  7. 25 February, 2014 / 9:53 am

    I resubscribed to Birchbox in Feb and on first glance, I didn’t really like it (mainly because they gave me black nail varnish – I’d prefer your pink!) But now I’ve had a chance to use some, I’ve changed my mind! The hair oil is amazing and the shower gel smells so good.
    Good to see the PR box is the same – I’m always jealous when I see PR boxes that are better than mine, but I guess it’s luck of the draw..

  8. Kate
    1 March, 2014 / 5:09 pm

    I recognise that shower gel, they provide full sized ones for free at the inn on the lake hotel in the lake district haha, I’ve got a few! x

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