When I blogged about Majorette at the weekend I promised a follow up on the #cheek2cheek campaign Benefit are promoting so here it is. The brand are suggesting that on top of your current favourite Benefit Boxed Blush you NEED the new cream to powder Majorette as a ‘booster’ and better still when you buy Majorette you will most certainly receive the attempt at cross selling you one of the boxed blushes. Now from a brand perspective this is very savvy.. not only launching a brand new product but effectively re-launching every other cheek product they already sell. They have put together a list of what effect each combination will achieve thus making you NEED them all.. very Cheeky indeed.
That being said I am a huge benefit fan and although it does seem like a cheeky move on their part the new offering isn’t very bold so it really does serve as a nice boost to your current cheek colour. I often struggle to find the right blush to wear with bronzer without looking like I’m having a hot flash but I think this works well with Hoola – as seen above – to give a natural flush to my golden glow. Both very natural against my barely there makeup and I would imagine it will make other colour pop with it’s peachy glow.
If nothing else it’s awoken me to the idea that you can wear 2 blushes.. watch this space for more on that!