Don’t Trade Authenticity For Approval

This time last year I had little hope for my internet career. I’d put a lot of eggs in one basket, working with a brand who let me down and knocked my confidence more than I should have allowed. I started 2018 intending to give it another 12 months and then potentially return to a full time regular gig.

I assumed that by now I’d be ready to scale it all back and up my hours in the office in January but in spite of the fact that my ‘numbers’ (readers, viewers, followers etc) haven’t really turned around, my outlook has changed completely.

I’ve worked with some cool brands on more interesting and relevant campaigns. I’ve written a BOOK (more on that later), I was just on the radio (quite exciting) and I’ve already got stuff lined up for the new year that’s a lot more ‘me’ than the opportunities I’ve had in the past.

They say (in media, especially) that you should ‘adapt or die’ and for a couple of years I was really stuck between the part of me that wanted to stay current and keep growing my audience and the part of me that just wanted to make content that I wanted to make. The moment I stopped forcing myself in a direction I was bored of, things started to change.

If you’re a ‘character’ online then okay but if you’re a real person then reinventing yourself is exhausting. There will always be a new take or a fresh way to present what you want to say but I’m never going to be the chameleon that I need to be in order to ‘keep up’. It’s not worth trading my authenticity and becoming something that would have a broader appeal. I’d rather be myself and let the chips fall where they may!



  1. Eve
    8 December, 2018 / 6:15 pm

    I have been watching you for three years now, I am also not a character in real life, I am your average plain Jane and that’s ok with me, I enjoy watching you much more than a lot of the beauty community most of there stuff is outta my price range and (i am an adult with children different priorities) and some of them seem to not like doing there job only what they get out of it products etc….I maybe wrong but that’s what I take from what they do, you need to enjoy what you are talking about it shines through so you do you and we loyal fans will still watch…….x

    • missbudgetbeauty
      9 December, 2018 / 10:55 am

      I totally agree! I’ve gone through similar phases and the problem is that they picked that job years ago and it’s not transferrable now they want something new. They’re stuck in the fluffy bubble that they create and most have little (if any) real world employment history so what seems like a blessing may end up more like a curse.

  2. 8 December, 2018 / 6:17 pm

    This is so true! You can’t be someone else because you’ll always be a substandard version. The best you can be is to be true to yourself and write about what you want to write about. I always enjoy your blogs, Mikhila, and I’m glad you’re feeling more content with them. It would be a shame if you stopped.

    • missbudgetbeauty
      9 December, 2018 / 10:56 am

      Thank you, Elizabeth. I’ll never stop completely but I’m realistic about the future of this stuff I do and if I’m not willing to change then I have to be willing to see it crumble around me

  3. Sarah O’Brien
    9 December, 2018 / 8:35 am

    I too love your natural down to earth attitude and content…. it appeals to me as fellow northern mum. So carry on being yourself…. we love what you do and intend to continue to support you.

    • missbudgetbeauty
      9 December, 2018 / 10:57 am

      Thanks, Sarah

  4. Cor
    10 December, 2018 / 4:02 pm

    Book pre-ordered!
    Also, Vlogmas recommendation- Grace Denny.

Leave a Reply

Your email address will not be published. Required fields are marked *