Remember e.l.f? Remember when it was all over blogs and YouTube as one of the only budget beauty brands available? Well it’s back.. but it’s got a lot more competition this time around and it’s twice as expensive.
If memory serves there used to be a basic e.l.f line which sold at £1.50 per item and then a ‘Studio’ line which was a little pricier but still very reasonable. Looking at the site now it seems like the basic range is gone and it’s all ‘Studio’. There were certain items I loved from this brand that I sought out when it relaunched, some are no longer available and what still is has a new, inflated price.
The quality isn’t terrible but I don’t belIeve it’s improved enough/at all to justify the higher cost. The highlight palette had a nice texture but the shadows were chalky and sheer, the lip crayon wasn’t as creamy or opaque as I remember and the 3-in1- mascara (which I once loved) disappointed too. I did very much like the Serum Foundation though, it wont be for everyone because the coverage is almost non-existent – can you guess which side it’s on? – but it evens and blurs which in the summer months is all I really want.
Another new addition to the relaunch is skin care! I remember them having wipes and perhaps a moisturiser previously but there’s a whole host of products now and the bubble mask was very exciting indeed! You know I love a new mask and my skin felt lovely after using this one. Whether there are any long term benefits I will have to keep you posted but it was definitely a highlight of the bunch for me. The eye cream is also quite nice, light enough to wear under makeup and refreshing on my tired under eyes. No shimmer either which I had expected with it being ‘illuminating’. Although I want ‘bright’ I’m not keen on a ‘sheen’ under my eyes since they’re quite hollow and it’s not super flattering.
After yesterdays ‘Is Positivity The New Negativity’ post it would seem I have embraced the negative for this review.. not intentionally. Perhaps the huge variety of budget beauty products now available has dulled my enthusiasm for anything that doesn’t immediately impress me. I was just really underwhelmed by a launch I was so looking forward to but it wouldn’t stop me placing an order in future. One thing I do remember was how inconsistent e.l.f were with their quality, I’m interested to see whether that’s reported as often this time around but there are a whole host of products I’d still like to try and I will be testing the above further for an upcoming video. I wanted to get this first impression up for you today because there’s 50% off on their site for one day only so if you’re going to roll the dice and try something new, today is the day!