Last week I reviewed the MUA eyeshadow primer and hinted that I had found the ultimate drugstore alternative for the Urban Decay Primer Potion.. well here it is! The consistency is so similar, it’s creamy yet sets dry on the lids creating a base, if you will, for your eyeshadow. I guess it’s going come down to personal preference but this is the kind of primer I like and it’s what works best for me. I really didn’t think much of it until I filmed a tutorial and skipped primer on the eye I wasn’t filming. That evening I could see a huge difference, the primed eye’s shadow was perfectly intact whereas the other was horribly creased. I had a similar epiphany when I first discovered UDPP, I didn’t think I needed primer but I wore it and at 1.30am after decorating every room in our house I discovered that while my face makeup was long gone my eyeshadow looked the same as when I applied it. This works for me in the same way for a fraction of the price.
I can’t say this is my discovery, lots of you did tell me to try this but as always with e.l.f. it’s the actual ordering online and not being able to just go and pick it up that delays the process but I’m so pleased I’ve finally tried it because I was just about ready to give up on drugstore alternatives. To be fair my UDPP lasts a really long time and value for money wise I still think it’s fantastic but if you can find something that does the same job for 10% of the price how can you justify buying it again? I know I wont be.