Eyes By No7 – The Good, The Bad & The Ugly


I haven’t tried all that much from No7 so when I was sent the above products I was excited to try them out for a review. My feelings are very mixed and I’m not sure whether I’m sold on going out and purchasing anything but let’s do a little run down, shall we?

Eyeshadow Trio in Organza – £9.50

This is a tricky one because the colours are SO not me.. to be honest I’m not sure who would choose these in 2013.. they don’t feel particularly modern but perhaps as a brown eyed girl I look at them differently. I did give them a go to test the texture and longevity and they were nice enough but they’re on the higher end side in Boots and for a little less you can get a quad from the Revlon Colorstay range which I personally prefer – they’re on offer at £5.99 right now too!

Stay Perfect Amazing Eyes Pencil in Brown – £6.50

Again I’m going to have to be negative here.. I don’t know if I got a bad example but this is so difficult to use. It’s too dry and hard so in order to get colour on your eye you have to push and pull and drag and none of that is good. I haven’t managed to get much from this regardless of how hard I press (even on my hand) so I can’t recommend it but like I say maybe this was a bad one.. if you love it let me know in the comments. I do love the spongey blending tip however.. often they’re too stiff and rubbers but this is just lovely so it’s not a total waste.. I’ve been using it to blend my Rimmel Scandaleyes pencils.

Extreme Length Extend Mascara in Black – £12.95

So we’ve covered the bad and the ugly but I wanted to end on the good.. and for a mascara to fit in to that category is extra impressive as I am super picky with mascara. My lashes are just rubbish so they need length, definition and volume.. something I’ve discovered not many products are capable of providing in one tube. You’re not going to get MEGA volume from this but it’s buildable, doesn’t look clumpy and doesn’t flake. It’s more than I’d usually like to pay for a mascara so we’ll see if I repurchase once this runs out but so far I am very happy with it and the tiny rubber bristles work really well for my lower lashes too!

I will leave you with my recent video review of the Extreme Length Extend.. if you’d like to see the comments and what other people are saying about it click this link to visit the video page – don’t forget to subscribe while you’re there so you don’t miss out on future reviews!

Do you have any No7 recommendations if i was to try something else?

Miss BB

*PR Samples



  1. 23 October, 2013 / 9:26 am

    I had exactly the same experience w/ the eye pencil… tried the in-shop tester on the back of my hand and it glided on great, took mine home and it’s almost as if it has a plastic nib – useless! I’m also using the blending sponge with another eyeliner though, so not all is lost…

  2. Heather
    23 October, 2013 / 10:51 am

    I love the No.7 Stay Perfect foundation – I used the little machine they have in store to get my perfect shade.It’s good coverage, natural looking and long lasting.

    However….I recently got into the MUA range and the primer/undress your skin foundation combo lasts longer. I’m not sure if application skills improved or the quality of drugstore products? The price of No.7 and higher ends for similar payoff are making them less attractive

  3. 23 October, 2013 / 11:19 am

    I always used to get so annoyed with the no7 pencils then a customer came in as the sponge of hers had come off and she said if you sharpen it first it’s then absolutely fine. I’m pretty sure it’s a design fault and there’s some form of coating on them as the old design was fine but try and sharpen it as it seems to take off whatever is stopping it from working as they are really long lasting and nice once you get past the initial annoyance of the poor design!

  4. Hannah
    23 October, 2013 / 1:09 pm

    I really dislike no7 make-up. I have tried the eye pencil as well as I had exactly the same problem. It was very hard and barely applied any colour at all. I also tried the new stay perfect mascara and it took about five coats to make any difference to my lashes. When I bought them there was a 3 for 2 offer and I also got an eyebrow pencil which I do still use; it’s ok, but nothing remarkable and I wouldn’t repurchase. I do think no7 try and sell themselves as being a ‘premium’ beauty brand, but personally I would avoid them. The prices are too high for a mediocre and slightly dated range of products.

  5. Kate
    23 October, 2013 / 1:47 pm

    I have tried quite a lot of no 7 products and the best things tend to be the mascara’s, the blushes, and the foundation, the matte full coverage foundation (I think it’s called beautifully matte) is very very good! But probably wouldn’t suit anyone with dry skin

  6. pastelsandpolkadots
    23 October, 2013 / 1:55 pm

    Great blog post.
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  7. 23 October, 2013 / 1:59 pm

    I’m yet to find a No7 product that I really like I agree with the eyeshadow trio though I wouldn’t go near those colours myself, I’ll have to try the mascara though :p xx Emmi


  8. 23 October, 2013 / 8:05 pm

    I have that eye pencil (also in brown) and it’s my everyday eyeliner for the lower lash line and it’s really soft and easy to use, maybe it needs a good sharpen? I hope they haven’t reformulated it! Might have to try that mascara with one of the money off vouchers next time I have one x

  9. Emily
    23 October, 2013 / 8:17 pm

    I had the same with the Black Eyeliner from No7, I would apply it and find that none of it had actually appeared on and if did so was a very pale black and was dissapointed with the quality, however the blender is good quality which is a plus side!

  10. Lelly
    23 October, 2013 / 9:59 pm

    I have never tried anything I liked by no7. In my opinion, they are firmly rooted in the ‘old fashioned’ category, with products like those delightful 80s Barbie eyeshadow trio doing little to dispel this. I think they have almost backed themselves into this corner with pricing, packaging and placement. The prices are too high for drug store (for little more you can get far better); the packaging is boring and dated, it’s as if they are yet to realise the power of packaging and consumer spend and they are placed in a very awkward position. Who is their target market? No17 is for the youth, 20s-50s will not want the dated shades and look, so…? There’s also no consistency across the range. A ‘warm ivory’ shade in one foundation is ENTIRELY different to the others. I think Max Factor occupy a position no7 wish they could and, although I think little of either, I’d definitely pick MF over no7, anyday.

  11. Jodie
    24 October, 2013 / 12:50 am

    I like their mascaras but their foundation that’s meant to be for oily skin is not good for oil control. Its looks great on me though so I save it for nights out when I’m free to powder as often as I want.

  12. 24 October, 2013 / 7:23 am

    Haha I can’t believe no 7 still make that eyeshadow trio! I bought that like 6 or 7 years ago when purple seemed like agood idea to complement my brown eyes. They really need to update their range but I guess they are targeting slightly older clientele xx

  13. Becca
    22 February, 2014 / 12:27 pm

    I’ve not tried the eyeshadows because like you said, I feel like I can get better value from a brand I know is more consistent. But I can definitely recommend their mascaras! They are fab. I used the volumising one for a long time, and found the sensitive one great for when I was pregnant.

    The new superlight foundation is fabulous – this I’d definitely recommend that everybody tries! I really like the way it applies and feels, and it’s one of the few brands that I’ve found that stocks a shade suitable for my fair but very yellow skin.

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