Favourite Five From Freedom

IMG_5410The day is here, Freedom is launching and providing everything has gone according to plan you should be able to view their site online here. I will have a few more videos up on the YouTube channel if you want to check that out and in honour of the launch I thought I’d share my favourites from the products I’ve been testing out over the past few weeks.

You knew lip products were going to dominate here, didn’t you? and of course they’re practically the same shade.. so predictable. I’m still very much in to my mid-tone pinks and this lipstick in shade 103 (it has a name I just don’t have it to hand, forgive me) and Pro Melts Gloss in Up are so very ‘me’ right now. The lipsticks are creamy, very comfortable on the lips but as a result they don’t last all day – be prepared to reapply! This is one of the more opaque colours, there’s a real mix of finishes (expect extensive swatch posts) some are really quite sheer but none are matte.. so far. BUT while we’re on the subject the Pro Melts Gloss is almost a semi matte. It reminds me a lot of the Lip Lava’s from Makeup Revolution (no surprise to see cross over products) but I find it easier to apply with the doe foot applicator as it’s a very opaque liquid lipstick. This one is VERY long wearing and something I’d carry with me just in case but wouldn’t worry about it disappearing within the hour.

IMG_5412The contour kit is a nice basic that truth be told I haven’t perfected using yet but for a while I was obsessed with contouring and I’m trying to get back in to it. What I like about this one is that it’s not too dark and the highlight is matte. I find it far easier to blend two similar finishes together than a matte/shimmer. Once I’ve blended I do usually top it with something that has a bit of a sheen to it but for the initial ‘sculpt’ (hark at me, eh?) I’m really liking the matte. This is the lightest one (needless to say) but there are much deeper colours available.

The next product was tough as there are so many blushes to choose from but I’ve consistently been reaching for this one this week so I couldn’t not include it. There are 4 ‘Pro Glows’ (the leopard print compact) these are somewhere between a blush, bronzer and a highlight and swirled together they in theory do the job of all 3. The shade I’ve been using is called Purr and again it reminds me of the Miners Bronzer/Blusher blend I loved so much, a wash of colour and sheen and possibly the easiest kind of cheek colour to work with for those of us totally rubbish at blending. I’d love to see what someone with actual skill could do with it but I like it worn high on the cheeks in place of a highlight.

IMG_5379Although I’m working with Freedom on their videos you know (or I hope you know) that my reviews will always be honest (I don’t love EVERYTHING) and one of the products I really didn’t expect to like was the concealer palette. Historically low cost versions of these are greasy and not very pigmented and when I first swatched this I feared the worst. Luckily it’s just the top layer that’s waxy (probably something to keep it looking smooth as a finished product) underneath it’s much dryer and reminds me a lot of Benefit’s Boi-ing which I used to use exclusively back in the day. Could be a little heavy for the under eye area if you have fine lines (me) but elsewhere it’s great and the shade range is awesome, regardless of cost!

Lastly I want to address a couple of concerns that were brought up in the comments of Mondays post. Obviously there will be attempts to dupe higher end, popular products.. a lot of brands do this and for the most part it’s what the consumer wants. We want to see lower cost versions of things we can’t afford whether that be in Topshop or Superdrug. We want to know if we’re really getting what we pay for or if the price is inflated because of the name on the box. Having trialled a lot of products from a lot of price points I can tell you there’s no hard and fast rule. Some things are genuinely better the more you pay but I have dropped big money on eyeshadow palettes that were hugely disappointing too. You may feel like emulating another product is ‘ripping it off’ but it’s common place and definitely not exclusive to one brand/industry. Korean brands made BB cream famous and now we have CC, DD, EE.. Bioderma became the must have thing overnight and suddenly every skincare brand has a micellar solution in their range. It’s just the way it is, in fact didn’t Maybelline launch that gel liner concept BEFORE Benefit did? You’d be hard pressed to find a cosmetic brand who had only original ideas but I think there will be enough of them from Freedom for those who don’t like dupes to get on board with.

Miss BB



  1. 4 June, 2015 / 3:16 pm

    Hey! I have put an order in to see what it’s like myself. I have resisted the palettes as I am overrun by them at the moment but bought some single shadows just to see the quality.
    I guess the issue I have and thought I might have is basically isn’t it just Makeup Revolution with a different packaging. The website and the basic packaging is primarily the same. I wanted to know that the items were different. I see so many similarities and although I have placed an order I sort of wonder if it might have been useful to keep the brand as Revolution and not basically repackage or make some minor changes to the original stuff, which I actually do love and wear more than any high end brand.
    I understand that there is a makeup school behind this which is great and if you are a MUA there are kits available but it just begs to wonder if it’s too much?
    Don’t get me wrong, I will always part money for makeup and the cheaper and better it is the more I will buy.
    Thanks for your top 5 products. I look forward to seeing your YouTube videos soon x

  2. Stephanie
    4 June, 2015 / 3:27 pm

    I praise companies for brining cheaper alternatives of new stand out products to the drugstore whether they are better or not, but my issue is the blatant packaging copying. Its one thing I have also disliked makeup revolution for – by all means produce amazing dupes but making their packaging so similar to the product they are duping makes me so mad aka the lip lavas like the too faced melted and the chocolate palettes being like the too faced versions. I respect the way MUA duped all the shades in the naked palette but its not in such an in your face way by keeping the packaging sleek simple and nothing like the Naked Palettes. I know it sounds so pedantic but its just one of those things that grates on me for some reason haha!

    • 4 June, 2015 / 6:20 pm

      I have to say I agree with this to an extent. I have no issue with dupes, I’ve sometimes found I’ve liked them better than the original product which combined with saving some money is great. However, I do think there is definitely a moral issue with duping the product all the way down to the packaging, or even naming it similarly, that’s where it goes a little too far. Almost makes me feel as if I’m buying a fake handbag if that makes sense at all!

  3. Emmys Beauty Cave
    4 June, 2015 / 6:02 pm

    Some of these look amazing especially the concealer palette x
    Emma | Emmys Blog

  4. Evelyn
    4 June, 2015 / 6:07 pm

    I like to mix up high end and budget brands so I’m always happy when I come across dupes! Gives me money to spend on more things 😀 x

    Evelyn @ We Were Raised By Wolves

  5. 4 June, 2015 / 6:09 pm

    I really struggled to swatch the Pro Glow because I got the palest one, but for my super pale skin I think it’s going to be beautiful.

    I ordered one of the concealer palettes because I’m a concealer fiend so I’m glad that you like it.

    I also ended up ordering the same shade in the liquid lipsticks but one in the melts and one in the butters, I’m crazy for liquid formulas like that. I got sent the red lipstick collection and, so far, loving the formula but I don’t wear reds much.

    I love what you’ve said about the dupes – At the end of the day people don’t necessarily know the ins and the outs, just because a company put it out first doesn’t mean that someone who worked on the idea doesn’t now work elsewhere etc. And there’s so many companies that dupe other companies, especially in beauty, so why do people need to be down on the MUR, MUA and Freedom’s of this world that give those of us who don’t have big budgets, the products we wouldn’t, otherwise, be able to afford – I for one hope the genius team behind Freedom do fantastically, they work themselves so hard and they deserve every success

  6. 4 June, 2015 / 10:34 pm

    The contour kit looks great!

  7. 5 June, 2015 / 1:14 am

    I definitely agree with the point you made at the end. It is very common for brands to get inspiration/ideas from other products. I am definitely not opposed to buying ‘dupes’ if they’re still a quality product.
    Can’t wait to see more of this brand, hope they launch in Australia at some point x

  8. 5 June, 2015 / 10:05 am

    I was so excited to see that the website had finally launched, I’ll definitely be picking up some products. The concealer palette looks great, especially the shade range!

    Emily // Beauty and Lifestyle Blog


  9. 5 June, 2015 / 1:48 pm

    I’ve just put an order in and the concealer palette is one of them, I like that they include green in the light one to help with redness.

    prettymadthings.blogspot.co.uk / / x

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