Sponsorship isn’t something I worry too much about on my blog, I review a lot of products, some sent to me some purchased and every so often I am paid to include a link in a post which I disclose at the end of it. It’s never seemed like a big deal because generally there is little to no negative feedback regarding clearly marked sponsored blog posts. On YouTube however this is a whole different matter. People feel almost betrayed by the bloggers they look to for help and advice if they know they have been paid to promote a product. On the one hand I can totally see where they are coming from but on the other if it’s a product that a blogger has already trialled and enjoys then what’s the harm? I wanted to get across my feelings regarding sponsorship as well as garner as many opinions as possible before I venture in to potentially accepting more sponsored content in my videos so yesterday I posted a message on my facebook page asking what you thought. I had a huge response and chatted with many of you until I felt like I had enough talking points for the video I wanted to make. I think part of the reason that people dislike sponsorship is that it seems so cloak and dagger.. you hear about it but you may not totally understand what it means to be sponsored so I wanted to answer as many questions and make the whole thing as clear as possible. Obviously I can’t speak for other bloggers but I had very set ideas about what I thought was fair.. after reading through the comments to the video I will be slightly amending some of those ideas to make things as transparent as honest as I can for my viewer.
Moving forward any video sponsorship will be disclosed within the body of the video (as I recently discovered in law) whether that be at the beginning, the end, in text or my verbally explaining it it will be disclosed in some way as well as more info being available in the info bar! If I am still testing out a product I will make that clear so that you do not think I am endorsing it as a favourite but if I tell you I like something please believe I do. If I have been paid to mention something in the past and mention it again unless that follow up video is also marked as sponsored then it is not and I have no vested interest in you buying that product. I do briefly want to touch on affliate links. I have always disclaimed affiliation with skimlinks in every post since I joined the scheme but I have recently started adding these links to my videos as well. There will be a disclosure in the info bar of every video stating that links MAY be affiliate and that I may financially benefit from your following them and purchasing a product.
If this policy changes I will let you know. My blog sponsorship policy remains the same, I will add a sponsored disclosure within the post or the title to make it clear to my reader that one or several links within it have been paid for.
Lastly I have only made 2 sponsored videos so far this year and don’t intend to start churning them out now, I do worry that because I have brought this to the forefront of peoples minds that they will think I have been paid for many mentions when in fact I am really only just starting to be open to the idea of video sponsorship – I just wanted to be sure that I was doing it in the right way for my audience. I will be very selective and thus far the offers I’ve accepted have been giveaways so they were of benefit to my viewers as well as myself. That being said I may well promote a brands giveaway for free or review a product that has been sent to me – feel free to ask me if a video is sponsored, I will not be offended but it will always in disclosed.