Illamasqua Matte Veil


 I have to say, I REALLY wanted to love this, I’ve been searching for the best mattifying products recently, I’ve read copious reviews but unfortunately for every person that claims a product to be their holy grail there’s another  to dismiss it as useless. When it comes to skincare (which effectively this is) it’s very individual and it’s unlikely you’re going to get a good recommendation, you have to try it for yourself. With that in mind I looked to the more expensive products hoping you get what you pay for, I discovered that Illamasqua had launched a matte counterpart to their massively hyped Hydra Veil and I can’t lie.. it was an impulse purchase. There are very few reviews out theer right now from people that weren’t sent this product for free and I’m not saying that they’re dishonest because that would be to say that every PR sample I receive I review favourably which is not the case at all but I can’t understand how everyone else seemed to love it. I didn ‘t even find a write up with a snippet of constructive criticism, EVERYONE loved it and it did absolutely nothing to control my shine whatsoever.


The packaging is very luxe, it looks expensive (it bloody well should) and when you open it up there’s a little scoop inside which gives you (apparently) the right amount of product for your whole face. Providing I’m using it correctly (which I almost hope I’m not) I’d agree with that and if that’s all you need for your whole face this will last a really long time and if it actually works for you I’d say it would make it good value for money. The product is lightly scented, it’s fruity.. kind of reminds me of apricot fromage frais. It’s not going to be to everyone’s taste but I like it. It doesn’t feel like a primer, it’s not thick and silicone based like every other matte primer I’ve tried which I like, it’s weightless but once again it did nothing for me so it’s not such a benefit.

Screen Shot 2014-06-04 at 19.38.35

All I can think is that the other reviews I read were written by people who expected less. If I still powdered throughout the day I could have been matte but I am looking for something that means I don’t have to do that. Maybe some people are so oily that even touching up powder doesn’t help and for those people this is some kind of miracle but for me it made zero difference and I’m all the more annoyed because it was SO expensive. I very rarely spend that kind of money on a non-colour cosmetic. I don’t mind spending money on a lipstick which I know I will keep forever or a blush that will last a long time – I know the colours they will be and even if I don’t use them they form part of a collection of makeup, I can justify them. When a product like a primer doesn’t work I don’t cherish it because it had special packaging or it was limited edition I just put it away in a drawer and wish I’d never wasted £30 on that damn thing.

If you have tried this I would love to know what you think, if there’s a way to use it to make it work, any tricks etc I’m all ears because I will continue to use it for using its sake because I’ve bought it and I don’t want to waste it

Available online for £30 here

Miss BB



  1. Tahnee
    20 June, 2014 / 5:17 pm

    Hi, I just wanted to say the best thing that’s ever worked for me is milk of magnesia! I’d tried so many mattifying products that were hyped up which did nothing to control my oil. Using milk of magnesia on my t zone changed everything. I don’t have to powder all day and I can even wear dewy foundations which I could never do before! There are a few things online saying that it’s bad for your skin but I haven’t had any bad effects so it’s really worth a go!

  2. Carolin
    20 June, 2014 / 5:54 pm

    I really wanted to purchase this this month but after reading what you have had to say I didn’t.. I have an oily t zone so I really thought this could be the answer to my prayers oh well! I might eventually end up buying it just because I’m in a primer mind (I get like it about mascarad one month, lipsticks another lol)
    Although I went to superdrug yesterday and brought mua matte primer & tried it today & it’s pretty darn good & only £4 this does feel silicone-y but I can live with that if it works and it’s in no means miracle like but I have barely had to powder till late this afternoon (normally i would at least 11-12ish with a primer within an hour without lol!) so that to me is pretty good. 🙂

  3. 20 June, 2014 / 6:52 pm

    Ohh this really sounds like an over priced product. Nice and honest review 🙂

  4. 20 June, 2014 / 7:23 pm

    This looks really lovely, the packaging looks so luxurious too! I’ve never tried many illamasqua products but this is on my list!


  5. 20 June, 2014 / 10:41 pm

    Ive seen so many good things about the matte veil , i use muas primer and to me it doesn’t work so i might just get a sample of this to give it a go ! 😀
    Melissa ♥ || The Inked Blonde

  6. amy
    20 June, 2014 / 11:48 pm

    you probably have already tried this, but wayne goss’ tip of applying powder BEFORE foundation is a corker. avoids cakey foundation and makes complete sense in that it looks moisture in and provides a smooth base. might be worth a go?

  7. 22 June, 2014 / 2:57 am

    I was on my makeup artist training when Hydra Veil first came out & our tutor (who happens to be friends with Alex Box and David Horne) enthused that it was a miracle product, the best think since sliced bread etc. etc. so of course on our shopping day we all bought it. Personally I have never really seen what’s so good about it & rarely use it. Fortunately on the day we got a quite decent discount(because of the aforementioned friendships). Sorry you haven’t found the “matte” offering to be any good. I bet Illamasqua didn’t favourite or retweet your tweet did they:) xxx

  8. Jodie Wright
    23 June, 2014 / 11:40 pm

    I’ve never found anything that has meant I don’t need to powder during the day. I use the S&G heck of a blot powder because no matter how much I use it never cakes and I’m using the l’oreal miracle blur primer and the UD de-slick setting spray. The only thing I find that makes the slightest difference to me is the maxfactor 3 in 1 foundation. Its the only foundation that, even with all my other steps, keeps me un-shiny for more than about 3 hours but even then I still need to powder at some point. No matter what I try I’ve never made it past 8 or 9 hours before there’s so much oil on my nose my make up just melts off.

  9. 5 July, 2014 / 4:46 am

    Be wary of any skincare product in a jar!

  10. Linda
    13 July, 2014 / 7:56 pm

    I had the exact same experience. Does absolutely nothing for my oily nose and I’m baffled why people are saying it has given them a matt finish. If anything it has given me a dewy finish and my nose and tzone get as oily as ever an hour after applying my makeup. Soo disappointed after spending £30 on it.

  11. Sam
    24 June, 2015 / 3:29 pm

    I’m late to the party but I’ve been looking at buying this primer so have been googling all the reviews I possibly can. When the woman at the Illamasqua counter in my local Selfridges told me about this she made it sound like a miracle in a jar. She advised that you only need half a spatula (supplied with the pot) to cover your whole face and you should use a clean foundation pot to apply it. She didn’t have any samples and I was reluctant to spend so much on a product I know nothing about. I was wondering if you tried applying it in different ways or using different amounts of the product to see if it made any difference? Or if you just gave up because its so bad.

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