Until this pouch of samples arrived I can’t say that it cosmetics were on my radar at all. Some of my favourite American YouTubers had mentioned their products but I knew very little about the brand and had no idea they were available over here. When I posted that they’d arrived in the UK on insta last weekend a couple of people pointed out that they’d been in Selfridges and on QVC for a while but they’re officially launching their own site – itcosmetics.co.uk – any day now and whether you’ve been a long time fan or are just discovering them now you might be interested in 10% off your first order.. and all you have to do is sign up to their newsletter!
They sent me a bundle of their best sellers to introduce me to the brand and almost everything was a joy to use. The CC Cream is a huge hit for a lot of people so I was interested to try that one. It’s heavy duty compared to CC/BB/tinted moisturiser style products I’ve tried but it felt weightless and wore really well. The Bye-Bye Under Eye was the same.. I look puffy in the above picture because I’d woken up approximately 10 minutes before it was taken but it was a good amount of coverage that didn’t feel heavy and lasted all day. The Brow Power pencil in ‘Universal Taupe’ looked grey and there is no way I’d have bought it myself in store but again, wowed. It was a great colour match, dry, easy to work with and something I will definitely use again. I’m wearing Vichy Dermablend as my finishing powder, MAC Stereo Rose as my Blush and the Maybelline liquid lip in Lover on my lips for anyone wondering. The Superhero Mascara was just ok, I am picky when it comes to mascara so I wasn’t expecting to love it but it would do in a pinch and it’s always nice to have a handy travel size that you don’t hate.
All in all I’m excited to try more from the brand and when the site does launch I think I’ll be purchasing a full size CC cream, the hype is 100% justified! Have you tried anything from the range? Is there anything you’d recommend?