I’m just about as excited as I could be about this launch! I am obsessed with all things custom/personalised so magnetic makeup palettes have been a long time love of mine but so few brands have done it really well and NONE in the affordable beauty arena. There have been some which piqued my interest in the past but I can safely say this is the best yet. I thought I’d share swatches of the available eyeshadows first as this is the largest category and the one i assume most will be immediately interested in but DO NOT discount the blush, contour and highlight selection.. for me that’s what makes this range special. I’m not HUGE on eyeshadow so I could have a couple of basics then load up on blush and highlight powders.. feels all the more custom, all the more ME.
The empty palette itself is £5, each cheek/face pan is £3 and each eyeshadow pan is £2. They come individually boxed with a small holder inside to keep your single pans safe when they’re not in the palette – useful. Every pan has its own shade info on the underside so you will never lose track of which is which (a VERY welcome addition I wasn’t honestly expecting) and the palette in general feels a little more substantial than the average pre-filled shadow palette, it also has a handy mirror in the lid. This is a major launch for the brand and for it to kick off with SO many refill options is insane, I’d say I can’t wait to see what they add to the palette system range but I’m a bit lost as to what they could. I’ll post about the highlights next week when I’ve recovered from my jet lag and can think straight again as I think they’re my favourite refills but for now I hope this is useful for those of you who plan to spend the next however many hours narrowing down the shades for your own palette.