Maybelline Airfoam Foundation

When I saw the press release for this a couple of months ago I couldn’t wait for it’s UK launch to get my hands on it. I’ve been a long time love of Maybelline’s Dream foundation range and am yet to find a version I don’t like so I had high hopes for this new formula. Although it’s a refreshing change of pace mousse/foam foundation isn’t a totally new concept. It was popular in 90s, Elizabeth Arden’s version has remained in their permanent line ever since and Revlon have recently launched an aerated version of their popular photoready in US so I’m sure we will see lots of brands having a go at something similar this year.
The first thing I’d like to clarify here is that I don’t think this is going to be for everyone! Normal to oily skins will be fine but the formula is thin and quick to set so drier skin types might not get on with it. It will cling to dry patches making them appear worse. Extra oily skin might struggle too. The application is nice, it spreads nicely and I got an even matte finish, The coverage is a lot like that of a tinted moisturiser, very light but this is buildable and doesn’t look the least bit cakey when layered on. It lasts as well as any other dream formula I’ve tried.. I would need to reapply for the evening but it will be fine for a days work.
My only real issue with this foundation is how difficult it is to colour match. The foam comes out as quickly as you’d expect – just the same as a hair mousse – so you get way more than you need if you’re just swatching which means you can’t swatch that many shades in store unless your armed with a packet of babywipes.. and even then it’s just so wasteful! The shade I went for ended up way too dark on me and looking online I’m not sure they will have one light enough for my skin tone (NARS Mont Blanc FYI) so that’s a big disappointment.
Despite my misgivings if you have normal skin with no more than an oily t-zone I would recommend you give this a go. If the colour match was good I’d have been really happy with this product but it was comically dark and the tester didn’t appear that way.. I mean look at the pictures… I’m not crazy.. that’s clearly not my shade! If I can find the right one for me it could just be my favourite foundation, it has the potential to build to a true airbrushed finish without all of the tricky machinery usually required to achieve it.
The RRP on this is £8.99
Currently available from Superdrug here for £6.99 so now’s a great time to give it a go
Have you tried this already?
Miss BB


  1. 31 January, 2012 / 7:55 pm

    i find it really annoying that im 'fawn' in their dream matte mousse, a 'sand' in their super stay, and probably a different colour in this!

    does make it hard as you usually just pick up the shade that has worked for you before! i do love maybelline foundations though

    • 7 February, 2012 / 1:44 pm

      me too! i dislike nars prices and dont even love there foundations THAT much but do love that I can go in and pick up any base in mont blanc and it will match!

  2. 31 January, 2012 / 9:06 pm

    I am trying to overcome the fear of this foundation but there is still something which bothers. If for example i am using a traditional mousse in a pot, i can put some back in in the pot if I took out too much. I am scared that I won't be able to control the flow of that one, and definitely wont be able to put it back in :/
    am a chicken, i cant try it lol
    liloo/@tsunimee xx

    • 7 February, 2012 / 1:46 pm

      it's worth a go at drugstore prices but I think it'll be better in summer.. bit drying for winter

  3. 31 January, 2012 / 9:54 pm

    I saw a YT video and the girl was saying there's a 005 shade for really pale skins in either Boots or Superdrug (one only went down to 010) so maybe there is a shade for you!xx

  4. 31 January, 2012 / 10:55 pm

    i have the shade 002 and i got it from boots. I am the very pale and they cant even match me in mac its that bad


    • 7 February, 2012 / 1:47 pm

      wow! impressive! I'm yet to find my perfect mac shade too

  5. 31 January, 2012 / 11:46 pm

    this concept looks so cool, but my skin type is dry, so maybe not for me. can you do a tutorial on this though? would love to this how this applies though x

    • 7 February, 2012 / 1:48 pm

      I did a little something on my youtube review that just went up x

  6. 31 January, 2012 / 11:55 pm

    The annoying thing about Maybelline foundations is that their shades don't seem to go in the order they say.. I tried cameo, then nude, then ivory, then porcelain and although I went down to 002, Light Beige (which i think is 008) is the lightest possible shade I can find! Still not sure as to whether to try this because I have such dry skin.. x

    • 7 February, 2012 / 1:49 pm

      exactly! so unless you've done your research beforehand its impossoble to tell just by looking at them on the shelf.. they dont always display them in order either!

  7. Anonymous
    2 February, 2012 / 9:56 pm

    The lightest shade available is 005 light beige, go for will be pale enough!

Leave a Reply

Your email address will not be published. Required fields are marked *