Goodies of all shapes and sized land on my doorstep every week but this is the most excited I’ve been about any of them for a while. Before we even begin let me remind you (assuming you British budget beauties are all well versed in the brand, MUA) that this palette costs a measly £4, it’s their long-awaited dupe for Urban Decay’s Naked Palette. When ‘Heaven & Earth’ was released around this time last year we were all over it as a drugstore Naked but let’s face it.. it wasn’t quite up to snuff. It remains one of my best neutral palettes but it just didn’t have that XFactor that sold the original out the world over and drove up the price a whopping £9 with the ‘VAT increase‘. There was something missing but we were all kind of okay with it, it was only £4 after all and I think by that point we thought it was the best we were going to get.. well we were wrong!
As a die hard Urban Decay shadow fan I jumped at the chance to see this palette ahead of it’s release.. anything dubbed a Naked dupe would be hard to turn down, right? I’d seen pictures and knew they’d attempted to recreate every shade from the palette in order which I liked and I was interested to see how my favourites, Half Baked & Smog, would turn out. That being said I wasn’t holding out so much hope for the quality being in any way comparable. In my experience UD are the number one for creamy, super pigmented shadows and regardless of price I’ve never been able to beat them so at best I was expecting similar colours but from the first swatch MUA seriously impressed me. Quiet often something looks so deep and dark in the pan and then swatches to sheer nothingness and it’s so disappointing but I’ve got palettes full of that kind of powdery rubbish, every single shade here has all that depth and more. The only less than awesome additions are the matte formulas which are notoriously difficult to master on the cheap and I’ve got to give them kudos for keeping them in, they’re not terrible they just ‘pale in comparison’ as they say.
Believe it or not I was going to leave my post there just telling you how great this new palette was.. until I did a couple of test swatches to compare it with it’s Urban Decay counterpart and man oh man.. it’s good! Those few swatches led to a video.. I couldn’t contain myself, I mean how good are they?! I think I captured them pretty well, even the doom and gloom of Yorkshire today couldn’t keep these super shadows down. Granted they’re not all perfect dupes but they’re pretty damn good and can I say again.. just one more time.. £4!! Smog is a touch too gold in the MUA palette, toasted a little pink and gunmetal a little blue but on the whole I don’t think anyone expected this from a little brand in Superdrug, did they?
Urban Decay swatches on the left, MUA on the right
I’ve never been a huge Sleek fan but I think in the past they’ve overshadowed MUA with the general consensus being that they had better quality palettes (at a higher price of course) but this will set any doubters straight.. they have it in them they just need to apply it to more of their range. I was always really impressed by the quality of their £1 single shadows and understood why perhaps they couldn’t afford to keep that quality quite as high when producing a palette of 12 for such a low cost but they’ve done it now, they’ve raised the bar so here’s hoping for more of the same in the future. One things for sure, this will sell out as soon as it hits the shelves so if you want it you’d better hot foot it to Superdrug first thing tomorrow!