Play It Straight? I Wouldn’t Recommend It!

I picked this up at my local supermarket back in March specifically to review for you guys and just never got around to it so decided this weekend was as good a time as any. Before I used it of course I checked for other reviews but surprisingly I found none. I did find several sponsored posts promoting it but nobody that had actually used it… strange, I thought. Because of this I wanted to offer thorough step by step pictures as well as before and afters for those searching for them like I was.
Included in the kit:
Smoothing Serum
Sealing Cream
Plastic Gloves
My hair is naturally wavy, above is the result of sleeping on it damp. The got2b kit promises smooth sleek, manageable hair which is quicker to dry and leaves natural curls more defined.
The Directions say to wash and towel dry your hair and split it in to 4 sections. It’s apparently important not to use metal clips to do this but I don’t know why. You should then smooth the serum on to each section evenly and comb through. The processing time for this stage is 20 minutes, it instructs that you leave your hair down for that time and comb through regularly to keep it straight.
Once the time has elapsed rinse thoroughly and again towel dry and section before applying the sealing cream. You need to keep it straight for 10 mins this time, regularly combing through again.
Above you can see the condition of my hair after both treatments.
The packaging suggests you should blow dry and straighten for best results but truth be told I could barely get a brush through my hair while it was wet. I had to use a great deal of Macadamia Healing Oil to get it to the state you see in the photos above and below

In fairness my hair is very straight but it’s absolutely ruined.
The pamphlet warns to be cautious when using on bleached or damaged hair but my hair was in decent condition so I saw no reason to be wary. Unfortunately it’s not anymore and I see a substantial cut in it’s future thanks to Schwarzkopf
As I type I have a concoction of Philip Kingsley’s Elasticizer and the Body Shop Shea Oil slathered on my ends and wrapped in plastic in the hope it will save me some inches from the salon shears but I’ve accepted I’ll have to make an appointment very soon.
I’m not going to say this is a terrible product but much like the John Frieda Go Blonder range you need to know what you’re putting on your hair. This product contains hydrogen peroxide so the damage you experience will not be dissimilar to that you would when using an at home bleach. For someone with virgin hair that’s coarse, wavy or unruly this would probably work really really well but it IS going to cause damage! When I bought it I kind of expected more of an at home Brazilian blow dry which some of you may know contains keratin and is a highly nourishing treatment.. this is more of a DIY chemical straightening. I did check the ingredients before use and saw HP listed but I just had no idea how strong it would be.
My advice would be if you’re trying to be kind to your hair (like I was) avoid this at all costs but if you’re looking for a super strength straightening system for a bargain price and you think your hair can handle it then this will absolutely do the job. It’s not a conditioning treatment and will not leave it any more manageable but by God it will straighten!
Schwarzkopf Straightening Blowdry Kit
Currently available at boots here for £5.49
Miss BB
*Although I couldn’t find any other blog reviews online there are 2 reviews on the Boots site that echo my experience. If you have tried this yourself or do have a review to share please leave it in the comments as I’d love to hear others opinions of this product. I have contacted the company regarding my results and will update here once I receive a response
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  1. 4 June, 2012 / 6:05 pm

    Oh dear, I recommended this to a friend the other day thinking it would be good, luckily she hasn't used it yet so I'll recommend she takes it back!

      • Harriet
        18 October, 2012 / 8:10 pm

        In the Nordic countrys Schwarzkopf has this contest called Hairmonsters where you can win this product… I took a look at the Norwegian facebook-page and many persons have written that this product har ruined their hair… Strange that the comments aren’t deleted. One person said she regretted that she didn’t see the warnings on youtube before using the product, I couldn’t find any warnings. I also noticed that a critical question on yahoo has been removed. Thanks for your warning, it shows the result very well! And I guess the unfortunate people who do try this product ends up as real hairmonsters!

        • missbudgetbeauty
          29 October, 2012 / 9:54 am

          haha love this! Hair monsters indeed!

      • October Smith
        23 June, 2013 / 9:00 pm

        I Hate this stuff!
        My hair was growing so luscious, healthy and long…wasn’t really expecting this to happen at all!
        My hair practically shrivelled up! every time I touched my head heaps of hair would break off! it’s been a terrible 4 months!

        And still after A £50 trip to hairdressers, over £200 on hair repairing treatments my ends are still fried. For anyone who wants to buy this product please think again…

        I hope your hair got better @missbudgetbeauty

  2. 4 June, 2012 / 6:06 pm

    My gosh your poor hair! x

  3. 4 June, 2012 / 6:23 pm

    Oh nooo! 🙁 I see this advertised on e4 all the time and I was seriously considering buying it. Thank you for this post, you saved my hair!

    Your before picture is adorable by the way! 🙂


    • 7 June, 2012 / 7:52 am

      I know well since it's been advertised so much I thought it was a good time to review.. unfortunately the before pictures going to take at least 6 months to get back to 🙁

    • Jude
      30 November, 2012 / 4:51 pm

      I have used it and ended with the same result damaged coarse hair that no amount of repair products will put right, i also complained to scwarzcopt they sent me the repair products, I have had 3 inches cut off and I only see further cuts until all the damaged bits are gone I wish someone had told me not to use it!!!

      • missbudgetbeauty
        10 December, 2012 / 9:50 am

        The most suspcious thing here for me is that mine is the only bad review I’ve found of this products anywhere online!! so if you’re a blogger and you used this product let people know! It’s false advertising letting people believe this has something to do with shine or strength when it’s just a home straightening kit which had I know I would never had bought

        • Demi
          7 February, 2013 / 12:11 pm

          I used this product and wished I had read your review first! It not only did the same to my hair but I also ended up at A&E after suffering an allergic reaction to something in it – looked like Elephant man! Swollen face, eyes, lips, soft pallet, mouth. Ended up with a cocktail of drugs to help my swollen face – am on day 2 now and a little bit of improvement to my symptoms can now be seen – shame the same can’t be said about my poor hair!

          • missbudgetbeauty
            11 February, 2013 / 6:12 pm

            oh my god! horrendous! I dont know why there aren’t more reviews but I intend to make a warning video about this soon and I hope you dont mind me showing your comment as I want to show it’s not just me that’s suffered!

  4. 4 June, 2012 / 6:33 pm

    this is why i was scared to try it

    • 6 April, 2014 / 3:57 am

      thanks for the post, some people have good experience about brazilian blow dry also, So its confusing. Your previous look with hair was gorgeous, hope you get back them

    • 7 June, 2012 / 7:53 am

      regular dye is fine but this was like i'd overprocessed bleach.. just awful!

  5. 4 June, 2012 / 6:54 pm

    Goof grief. Thanks for doing this.. and sorry for your hair 🙁

  6. 4 June, 2012 / 7:12 pm

    I had a similar experience with a salon Brazilian blow dry so I feel for you:( my treatment should have been £200 (I paid £55 via groupon) and after a few washes, my ends started snapping off and falling out. It has never quite been the same since despite a few good cuts!:( my actual hairdresser told me that cause
    My hair was in good condition before – that it became over-dosed with protein (keratin) which made my hair weak and brittle and they should never have done it. People need to be careful and I woul not recommend this sort of treatment (home or salon) to anyone. Hope you get it sorted;) I think it looked really cute wavy:) emxxx

    • 7 June, 2012 / 7:55 am

      since this i've read a lot about that stuff and original brazilian blow drys have harsh chemicals! i've ordered some protein treatments now but because of stories like yours I'm tempted to just cut off the damage rather than risk ruining my good hair with too much protein :/

      • Jo
        24 June, 2014 / 9:25 am

        had the ‘play it straight’ pack open and was ready to go…. Just thought to do a quick goggle to check any reviews – I’m so grateful I came across you Miss BB! Product binned! Hair disaster adverted!
        In the review you do refer positively to Brazilian Blow Drys as ‘highly nourishing’, so maybe I’ll research that option. I look forward to your review on protein treatments.
        Your hair was stunningly beautiful before and really didn’t need straightening – unlike mine which is frizzy and needs constant taming!

  7. 4 June, 2012 / 8:39 pm

    I was going to buy this, but now I've seen this review I think I'll keep away from it! Sorry about your hair! xx

    • 7 June, 2012 / 7:56 am

      me too :/ and like i said.. not worth the damage to be straight

  8. 4 June, 2012 / 10:11 pm

    It makes me cross when bloggers recommend products they haven't used so thank you, thank you for actually trying it and not reposting a press release. I did consider buying it but like you, I say the HP and backed off, your poor hair. Have you got some keratin treatments to use on it? Elasticizer, I think, is more of moisture treatment and I needed to buy specialist protein products when my former hairdresser ruined my hair with a terrible bleaching. I recommend Joico Intensive Reconstructor and Chi Keratin spray if you feel you need the keratin.

    • 7 June, 2012 / 7:59 am

      honestly, I'd have done the same! A sponsored post is just an advert, none of the girls said 'i've used it, it's amazing' they just promoted that it was available and sounded like a great product which i said in my haul video! i am, however trying to get their ad taken down as i don't feel comfortble promoting this after what happened.
      i'm bought some protein treatments, learned a lot about keratin, moisture and protein this week, i've been using goldwell kerasilk and redken extreme is on its way

  9. 4 June, 2012 / 10:56 pm

    Omg I cant believe what its done to your hair. Id be devastated if it done that to my hair because I never check ingredients and dont know what im looking at anyway. So glad you done this post for us, and hope your hair recovers x x

    • 7 June, 2012 / 7:59 am

      i looked at the ingredients but still wanted to review it for you guys.. it was stupid as otherwise i'd never put peroxide on my hair right now

  10. 5 June, 2012 / 12:14 am

    Oh my God, you must be furious! Have you emailed the company?

  11. Anonymous
    5 June, 2012 / 6:57 am

    omg!! Iwas scared to try this – its made by scwartzkopf, nuff said x hope u dont have to have too much cut off xmsbutterflybaybee

    • 7 June, 2012 / 8:01 am

      i chopped more than an inch off myself and am trying to save the rest but am not sure it's working 🙁

  12. 5 June, 2012 / 8:56 am

    Thank you for this post. I would have bought this product and ruined my hair completely. You're a real beauty martyr to us followers. Sorry you have to suffer these consequences to help us out. Hope your hair won't need too much of a cut 🙁

    • 7 June, 2012 / 8:01 am

      me too but it was stupid to use it once i knew it contained HP 🙁
      like you say at least I can warn others not to use it x

  13. 5 June, 2012 / 9:47 am

    i have never heard of this before but i do quite like the company and all their other products!!
    will be staying well clear. hope you get your hair sorted

    • 7 June, 2012 / 8:03 am

      i have nothing against the company itself but this is horrendous!

  14. 5 June, 2012 / 2:29 pm

    Your poor hair!! I'm sorry you've had to experience such a beauty disaster in the name of trialling 🙁 xx

  15. 5 June, 2012 / 6:27 pm

    oh my god thats terrible! hopefully it hasnt caused too much damage to your hair!

  16. 6 June, 2012 / 2:21 pm

    Oh my word!! I can't believe what that product did! I feel so bad for you because your hair was really looking lovely and healthy, especially in the “before” picture. Thank you for sharing your experience, its a pity it had to be at the expense of your hair ;o( xxx

    • 7 June, 2012 / 8:04 am

      i know 🙁 it was finally looking and feeling healthy and this just RUINED it 🙁

  17. 7 June, 2012 / 7:55 pm

    I cannot believe that a product can do that! I ruined my hair using “sun-in” about two years ago, although it wasn't as damaged as yours it was quite bad… Anyway I bought a bottle of Moroccan Oil and after using it on my hair each night before bed for a month my hair was is a better condition. If you haven't already tried the Moroccan Oil I think it may help you hair quite a bit! Best of luck and I really hope you don't have to cut it off! xxx

  18. 8 June, 2012 / 9:03 am

    Uh-ohhhh..hope you manage to get your hair back to normal 😐 I am never…NEVER EVER..going to use this…ever 😐

  19. Anonymous
    9 June, 2012 / 4:31 am

    That is so terrible! You poor thing. I was a little tempted by the Bumble and Bumble version of this… but really I'm far too lazy to bother with the whole process. Thankful I didn't give in!

  20. Anonymous
    10 June, 2012 / 10:48 pm

    This product worked great for me, but I did not wash it beforehand, and my hair is much thicker/curlier than yours. It is definitely not straight, but I only wanted to loosen up my curls a bit, so I am very happy with this. I feel bad for you though. I think your wavy hair was quite pretty to begin with. Good luck getting it back into shape.

    • 10 June, 2012 / 11:01 pm

      it has kept my hair straight so it does work but a product that says it lasts for 10 washes absolutely shouldn't do THIS to your hair! it was far stronger than it made out and my hair was also unwashed before application. I'm disappointed not to have received a response from the company yet!

  21. Helena
    23 September, 2012 / 3:44 pm

    I have just come across your site after searching online for someone who had a similar experience with this product. My hair is just like yours in your pictures and it has been 2 weeks since I used it, i.e. over 10 posts later… What was I thinking of?? I have been trying to grow my hair and it is a nice length but I will have to make an appointment this week to have several inches cut off… Has the company got back to you yet? And thanks for your post!

    • Helena
      23 September, 2012 / 3:45 pm

      I meant 10 washes not 10 posts!

    • missbudgetbeauty
      23 September, 2012 / 8:24 pm

      FINALLY! I hate that it ruined your hair but I have found NO other reviews like mine! I’m afraid it’s going to have to be chopped. I cut off a lot and then went back for more ’cause I realised it wasn’t going to grow until I cut out ALL of the damage. You have to make peace with it and move on. The company came back to me and sent me a TON of free products but that’s not bringing my hair back is it? They never explained why it would have damaged my hair so badly so I’m not really satisfied with their response!

  22. Hanna
    16 October, 2012 / 9:22 am

    I used play it straight and it worked miracel on
    my very curly blond hair! all my friends use it too

    • missbudgetbeauty
      17 October, 2012 / 8:59 am

      I’m shocked but then I found so few reviews goos or bad online.. suspiciously few I thought at the time but I guess it’s all down to hair type. Regardless it should have done what it did to mine.

  23. nikita diamond
    25 October, 2012 / 4:07 pm

    i used this product as a treat to myself on my 21st birthday. My hair is in tatters :'(. i would not ever recommend this to anyone. i contacted the company on 19th october(my birthday) on monday i received a hair questiner and a prepayed envelope to send a sample of my hair to. i am currently waiting to here back. not only did it wreck my hair it also turned my hair 2 shades lighter on my highlights.

    • missbudgetbeauty
      29 October, 2012 / 9:19 am

      yes!! it has ammonia or peroxide in it for sure.. it’s just not something that should be marketed as it is.. let me know how you get on!

  24. Miss D
    30 November, 2012 / 11:02 pm

    I think Schwarzkopf is balantly misleading the customer with the marketing of this product. It’s advertised with words such as ” a serum” and “sealing cream”,which sound like something that conditioners the hair while it makes it less frizzy, and seals the hair and makes it smooth and shiny. They are also feeding the customer a ton of bs by talking something about added keratin and protein etc.
    In reality the product is a mere straightning perm home kit.
    This gives it away:
    1. the methods that are used are the same as are mostly used in straightning perms
    2. they tell you not to use metal combs or hair clips because the perming solution oxidizes metal.
    3. “smell something? – it means it works” most of the perming solutions smell foul while in process because of the ammonium thioglycolate.
    5. Straightning perms are usually “less permanent” than the curling ones. They usually last only few weeks.
    4. and most importantly it’s a perm judging by it’s INCI list.

    Allthough the straightning perm’s don’t last as long, the chemical process is the same as in curling perms and is based on oxidation and reduction . Which means that the so called “serum” is used to break the protein structure in the hair and the “cream” is used to reform the broken bonds in a new order (straight / curly) . Doesn’t sound too conditioning, huh?
    The problem with this home straightning thing is that the customer has no idea how strong the perming solution is and can’t know if her/his hair can handle this treatment. Professional hairstylist have usually perming solutions for at least three different hairtypes. 1 – the strongest one that is used for really healthy hair that is in it’s natural state (no color, no former perms) 2. medium for normal colored hair that is in rather good condition 3. the lightest for chemically treated hair that seems to be a bit more in a fraigle condition. There’s just no such thing as a straightning perm solution that magically adapts to all hairtypes , so it’s really fishy that they have only one kind of perming solution. Just to let you know it isn’t the HP that got your hair in a bad condition, (because the hp used in the sealing lotion is never really that strong and the same sealer can be used for all hair types) but it was the way too strong perming solution aka the serum. This product probably works great if you by chance happen to have just the right kind of hairtype for the perming solution of this strenght, but if you don’t it’s goodbye to your beautiful hair.

    It really pisses me off that Schwarkopf, which is supposed to be one of the leading hair brands in the world and also makes professional dyes, tools etc, can balantly sham customers like this. I don’t know what the consumer protection laws say about this kind of misleading advertisement, but imo they should be advertising the product as it is – a straightning perm – NOT a serum, or it shouldn’t be sold to anyone in the first place.

    I’m also sorry to tell you that no conditioner in the world will really cure the hairs damaged structure . Cosmetics can make it look better, but the structures will still stay broken. But at least with some good repair conditioner you can fake it till you make it. I sincerely recommend the Awapuhi keratin treatments by Paul Mitchell

    Best regards : Just one professional hairdresser

    ps. sorry for my english. I hope you understood my point here

    • missbudgetbeauty
      10 December, 2012 / 9:54 am

      I couldn’t agree more with this and wish more people were talking about it. When I made my complaint they sent me free conditioners etc etc but absolutely no explanation as to why it wrecked my hair and from the sounds of it it’s happening more and more and I’m receiving regular comments and emails about this product now. It makes me so mad that it’s so cheap and girls and picking it up thinking it’s some kind of brazilian blowdry at home when in fact it’s packed full of chemicals! I have bleached my hair at home more times than I can count and never has it been left in this condition!

      • danielle
        27 December, 2012 / 10:44 pm

        I agree about the bleaching my hair has had some stick and never been in this bad condition!

  25. samantha
    2 December, 2012 / 4:07 pm

    hi i used this produt 2 days ago and my hair felt like rubber bands and started snaping and my hair is a mess.did i us enought hair sealing gel help

    • missbudgetbeauty
      10 December, 2012 / 9:59 am

      no it’s a very harsh product and chances are you will have to cut off several inches!

  26. danielle
    27 December, 2012 / 10:36 pm

    I am currently in bed scared out of my head that im not going to wake up with hair in the morning and this is just after leaving it on for 5 minutes not the 20 it says my hair is falling out im so upset! Im going to be ringing in the morning and god help the person on the other side of the line if only id found this before hand please girls or boys do not and I mean do NOT use this! X

    • missbudgetbeauty
      29 December, 2012 / 10:54 pm

      I’m so suspicious there are no other reviews… Might contact watchdog lol

  27. sarah smith
    5 January, 2013 / 5:31 pm

    wow so glad that i read your comments. i was just about to use the play it straight product.

    i have bleach blonde hair and can only cringe at what could have been!!

    for the record though and if it is any help to people, I often have brazilan/keratin blow outs and have bought the kit off amazon. I’ve had no problem with the keratin product at all and my hair has always been in miles better condition after a brazillian!
    i picked up the play it straight earlier in asda and thought it could be a cheap alternative!!! Thanks for the advice . perhaps it works for people with very strong resilient hair, but by the looks of it if you have dry/coloured hair it is a disaster waiting to happen!! they should take it off the market

  28. 19 January, 2013 / 3:49 pm

    Well, in my case the product works really well…
    I’m from Brazil, but I live in Norway. My hair is really curly as the most of Brazilian girls. I was really happy when I saw it at the supermarket in Norway… My hair is dark brown… Super curly… No colouring…. Nothing!!! That is why I decide to try that product and it works really well.
    In Brazil we have hundreds of products that promise to make your hair straight …. We always knew that this kind of product doesn’t match with colouring or any kind of quimical.

  29. Marija
    29 January, 2013 / 6:04 pm

    Hi =)
    Thank you, you’ve just saved my hair. I have naturally curly hair and lately I’ve been thinking about trying out this product. I rarely straighten out my hair so I thought “oh, well, how damaging could it be”. I’ve spent 2 hours looking for a fair review on this product and surprise-surprise, except for yours, I barely found any.
    I’m rly sorry for what it did to your and every other’s hair. Thank you once again for saving us.
    Kiss from Croatia =*

    • missbudgetbeauty
      30 January, 2013 / 10:12 pm

      Yes!!! Nobody is reviewing it.. What’s that all about??

    • Jude
      31 January, 2013 / 6:05 pm

      I agree but since i added mine i have since seen quite a few and the people who used it have all complained to Schwarzkof and were all given complimentary products. My hair is just getting back to a good condition now 6 months down the line but its six inches shorter due to having it trimmed every 6 weeks and not dying it since although I still have tufty bits near my scalp where it snapped.
      Trust me its not worth it, if you want your curly hair straight have a hairdresser use straightners you will get the effect without the damage. I still cant beleive it hasnt been taken off the shelves!!

      • missbudgetbeauty
        31 January, 2013 / 7:18 pm

        absolutely not worth ruining your hair over!

  30. Laura
    7 February, 2013 / 4:26 pm

    DO NOT USE THIS PRODUCT< PLEASE DONT USE!! I brought it a week before my birthday in May 2012 last year, it was NOT on the bleaching and colouring isle in Boots like it should be. From looking at the box it looked like a smoothing-conditioning treatement all lush and purpley coloured. I put it on my hair and basically ladies IT MADE MY HAIR FALL OUT when I combed it after I washed it off. My hair was like wet string / spaghetti in my comb as i was about to blow dry it. It was the worst birthday i have had in my 32 years. I didnt go out for a week and cried and cried all day. I had to have 8 inches cut off of what was left off this pubic like hair. I contacted boots, schwartzkopf and rang around for a solicitor to see if i had a case. Basically you do not have a case if you have brought a "HOME" product as you can not proove that you used the product correctly, however straight forward it is to use. If you go to a salon you could of sued the pants of them because they have a duty to provide a perfect service to your hair -that is their duty. I also contacted boots and argued that they should of put this in a different place in the store as its contents are catagorized as a chemical hair treatement, It was amongst the styling products and shampoo conditioners, all i got from them was a £25 voucher..thanks a bunch Boots. ..So anyway.. I payed £50 to get a human hair wig which i wore untill I discovered permanent micro-ring hair extentions which i taught myself how to do and then discovered I had quite a talent for it, people were shocked when i told them that they were extentions as they were seamless and totally undetectable/natural looking. I am now studying to become a hairdresser and finish my NVQ Level 2 in July this year. The reason I am writing this now is because i have finally been able to take out my hair extentions almost a year on and I went on here to just reflect i guess and it brought a tear to my eye to see my beautifull hair was back, i have lovely medium length chocalatey brown touseld shoulder length waves. I get so excited now shopping for different types of shampoos and condiitioners and styling product! 🙂 because i was so limited with extentions. I'm so happy i feel like me again it really did knock me for six, so ladies please just DONT USE IT PLEASE!!!, it should be banned, the fumes make you choke and it is dangerous and immensely misleading.. Peace X

    • missbudgetbeauty
      11 February, 2013 / 6:13 pm

      i hope you wont mind me using your comment in a video i have planned warning people about this product, thanks for sharing!

  31. Sarah
    12 May, 2013 / 7:32 pm

    Thanks so much for this but also sorry to hear about your hair 🙁
    literally had the box here ready to use it before i read this!
    my hair is already in terrible condition so god knows what would have happened to it

  32. Anna
    31 May, 2013 / 6:22 pm

    Just applied this product and my hair has MELTED. It’s taken me 2 years to grow my hair to a length I’m happy with and right now I don’t even want to leave my house. I left the serum on for about 10 mins and my hair was very ‘elasticy’ so I decided to rinse it off straight away. My drain clogged up with all the hair that broke off. I’ve gone from having healthy wavy hair to an extremely brittle afro, I’ve left it to dry naturally but I can’t even touch my hair now as loads are still breaking. This product needs to be taken off the counters ASAP and more people need to leave reviews on the Boots website to make customers aware.

    • Kanick
      1 June, 2013 / 10:28 am

      This stuff is absolute poison to hair and should be banned, how are they still selling it, I haven’t seen one review from anyone who actually likes it.

      It works like a delapatory cream and just melts hair. Maybe they should be reported to consumer rights or watchdog then they might actually remove the product and/or adequately compensate anyone who has used it instead of fobbing them off with hair repair products.

      • missbudgetbeauty
        10 June, 2013 / 11:05 am

        yes!! it smells exactly like immac used to (or veet as it’s called now) awful!

  33. 10 June, 2013 / 12:22 pm

    Thank you for shining the light on this product. This is horrible!



    • missbudgetbeauty
      12 June, 2013 / 9:00 am

      I can’t believe more people haven’t reviewed it

  34. bonnies
    15 June, 2013 / 2:35 am

    ohh l put 1 smoothing serum destroy my hair lucky l didn’t put number 2 saling cream……=( l so lucky l saw this post…=( l nearly died when l saw your hair…my hair is soooooooooooooooooooooooooooooooooooo burning my scalp and so hard to comb…l had to put lots of oil to comb it through….

  35. bonnies
    15 June, 2013 / 2:37 am

    l am so sad my hair was nice now broke =(….and so hard l cant comb it

  36. bonnies
    15 June, 2013 / 3:01 am

    l had nice curl…=( now l can even do anything…..and my sculp is burning….=(l wish l could see this post before

  37. 16 June, 2013 / 12:48 am

    Try drenching your hair in organic extra virgin coconut oil, wrap it in a towel and leave it there as long as you can before washing and deep conditioning for half an hour. This really helps. You could also take some high strength biotin to speed up hair growth. People responding to this review with similar experiences, please review, it will stop others buying. It should be discontinued. Thanks for reviewing this, I wont be going anywhere near it, thanks to you!

  38. Luiza
    31 July, 2013 / 2:03 pm

    Just bought this in the 99p store, saw it ages ago but thought it was a little pricey. I’m going to put it in the bin after reading this, i’ve been growing my hair for 3 years now i physically could not get it cut off due to a product like this. I’m just going to stick to straightening.

    I hope your hair has made a full recovery, thank you so much for the review!


    • missbudgetbeauty
      31 July, 2013 / 8:39 pm

      ahh I’m so glad I saved you the same horror

  39. Bev M
    8 September, 2013 / 12:44 pm

    It does say as with all product to do a test patch 48hrs before using ANY product, even with hair dyes, an its not wise to use on bleached or chemicaly treated hair as itd be too much for any hair. I use their home perm for coloured hair as mine is dyed black, as many of the reviews for hair straightening products all said it ruined their hair. I just usedtheir home perm bunstead of winding it round curlers I just kept combing it straight, my hair is now lovely and straight with no hair damage and my hair colour wasnt affected and id only dyed it 3days b4, that was 2wks ago and its still straight 🙂

    • missbudgetbeauty
      10 September, 2013 / 10:07 pm

      a patch test is to make sure your skin does not react.. a strand test is to see how it will affect your hair and given that there were various stages to this process that would have been difficult. Regardless I think as most have said the issue is that it’s far stronger than you’d expect from the packaging.. it doesn’t market itself as a permanent straightening kit.. it should be more clearly marked in my opinion but I appreciate that we should all accept some responsibility for using it in the first place

  40. Kathrine
    17 September, 2013 / 11:29 am

    So sorry for your hair!This review saved my hair, though! Bought the product when I was travelling. Due to language-problems, i didn’t understand how to use it. So i googled ut, and found your review. I am NOT going to use it! I’m pretty sure my hair would be destroyed to.

    Kath, Norway

  41. Amy
    28 September, 2013 / 5:45 pm

    Thank you SO much for this! I picked up this kit in a bargain shop the other day thinking it was too good to be true and was literally just about to apply it but seeing all these comments has made me put it in the bin! I have long naturally blonde hair (it hasn’t been chemically treated before) which is annoyingly wavy at times but I can deal with that rather than having it fall off completely. Thank you so much again.

    • missbudgetbeauty
      28 September, 2013 / 10:06 pm

      I’m so pleased people are finding this BEFORE using this product x

    • Deborah
      6 October, 2013 / 9:04 pm

      Send me yours!!! I LOVE it and find it really difficult to buy how!!

  42. ellie
    29 September, 2013 / 10:45 am

    i tried this product yesterday my hair is so damaged anyway i can help repair it

    • missbudgetbeauty
      30 September, 2013 / 12:32 pm

      I doubt it, I had to cut mine to a very short bob

  43. Deborah
    6 October, 2013 / 9:03 pm

    I LOVE this product! I have used it about 4 times. I have VERY thick, frizzy hair and this makes it noticibly smoother and sleeker! I am a brunette and have never cleached my hair so perhaps that makes a difference.? I also LOVE the brazillian blowdry treatment…. I guess everyone is different!

  44. Michelle
    13 November, 2013 / 11:08 pm

    After reading all of the comments on your post I wanted to write one of my own. I bought this product literally two hours ago for £2 at my local supermarket.
    As many of you I’ve also grown my hair out for quite a while and was getting sick of damaging it with the straightener so I felt relieved when I found this product(and at such a low price)! However, luckily, I always look for reviews before I use a product and I found it a bit odd that there was so few of them. I feel extremely lucky that I saw yours before giving up and using it anyway and just had to thank you so so much for testing it, although I feel really bad for your poor hair and the way you’ve suffered from this awful product. My hair is very fair and I do not even want to think about what would have happened if I had actually used it.

    So again, supersuper happy that I found your review and equally sad that you had your beautiful hair damaged because of a really lousy product!

    Michelle, Sweden.

    • missbudgetbeauty
      15 November, 2013 / 10:57 am

      wow!! so lucky!! there have been maybe 2 people that said this is great but I think you just can’t use it on ANY processed hair

  45. 28 May, 2014 / 4:02 pm

    Oh my word I am so glad I read this before putting this stuff on my hair. I look like my head just exploded with hair at the best of times without a metric tonne of serum. I bought a couple of these in Poundland (I know, I know – but you can get some absolute bargains in there). Much like the hair dye I just used I thought a branded product would of course be great – got2b for the straightening kit and Garnier ‘Colour Naturals’ for the dye. There was nothing natural about the dye. Stunk of ammonia and was really difficult to use. Shame on me for not reading the ingredients label like I do with everything else!

    Thank you lovely for saving my hair!!!

    Love Vicky
    Around and Upside Down

  46. melissa
    1 September, 2014 / 5:12 pm

    I recently had my hair “straightened” the stylist followed the instructions that came with the Pravana brand keratin fusion texture treatment.. it promises beautiful straight hair..It caused my hair to do the same thing as yours.. comnpletely.. fried.. sooo off to my regular stylist to see what we can do. ( i do not blame the stylist who applied the crap./ she followed the directions to a T and has always been wonderful.i blame the product and false promises- it fooled us both)

  47. Rachel
    7 September, 2014 / 6:59 pm

    I used to have long, healthy hair down my back and after using this shocking home kit, it is now to my shoulders…just. I used it in October 2013, it is now almost a year later and my hair hasn’t grown. It falls off everywhere and no treatments are helping it. I have cried so much and I hate my appearance now. My confidence has completely gone and I have never regretted something so much in my life. AVOID!!!!

  48. sarahmullen
    24 September, 2015 / 7:43 pm

    Cocoa Keratin by Karmin makes the best in my opinion 🙂

  49. louise boulger
    6 June, 2017 / 2:26 pm

    Oh my word, I have an interview tomorrow and a weekend away – I recently had a pixie cut and this time I had highlights in the front and it is kinking up – so I had this Play It Straight in my toiletry basket – I literally have it in front of me as I type and was just reading the directions so I am so glad that I read these comments – I think I might have even picked it up in Poundland – which goes to show they have a job lot to get rid of… and will teach me to spend that little bit more on better products in the future –

    After cutting off my long frizzy split ended hair having it cut short for the first time in my life has given me a head of healthy manageable hair but the last cut has made it kink at the front – maybe I should just make sure I get the fringe cut differently and not so layered next time and use different products.

    Thanks for the warning about this product you have probably saved me from a lot of hairdressing visits, embarrassment and upset.

    • missbudgetbeauty
      6 June, 2017 / 9:52 pm

      I am SO pleased this post stopped you from making the same mistake I did!!!

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