BEAUTY

Return Of Beauty Blogging / Weekly Wind Down 3.4

After the great instagram crash of 2019 I saw lots of chatter on twitter (faithful twitter) about the need to preserve our own sites. YouTube owns my video channel, instagram owns my grid.. if they decided to take it all away tomorrow they could. I knew this but because this internet lark isn’t my fulltime gig I never worried too much about it.

I associated that panic with money and sustaining a ‘full time blogger’ lifestyle but when insta/facebook took a dive, I realised that’s not what I’d miss. I’d rather lose both of those platforms than twitter because twitter is where my ‘friends’ are. It’s where I go to spend time and chat. YouTube is where I go to ramble and then later to respond to your ramblings about that ramble.

It’s the engagement I’d miss.

Blogging hasn’t been comments driven for a long time, perhaps since instagram made it big, and so I think that’s why I drifted away from it. I always kept a small fire burning but I wasn’t excited to come back and see what people said about what I posted because it was rare that they said anything. Effectively it felt like shouting in to the wind.. and sometimes I had things to say!

I was chatting (on twitter) with some fellow bloggers this week who all feel a resurgence coming in the blogosphere. People returning to old school written reviews, craving swatches and comparisons like it’s 2009. I had already started to work my way through a pile of new beauty products I had to review. I didn’t feel like mini reviews on insta were all that popular and I tend to only put something in a video if I love it.. so lots of stuff was slipping through the net, un-featured.

Once upon a time I took an evening a week to write all of my blog content, I was organised, I worked 4 days a week and had a small baby. I was posting 5 times a week across 2 YouTube channels and none of it felt like work. If I had to trace back where it all started to crumble I think I could draw a correlation with the mass adoption of instagram.

In summary, I am officially bringing back the beauty blog and in #nobuy news, I accidentally won a sequin camo bomber jacket on eBay – but I’ll tell you about that next week

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14 thoughts on “Return Of Beauty Blogging / Weekly Wind Down 3.4”

  1. Love it, I agree I love sitting reading through blogs Instagram is ok for a day to day small review but I love looking at swatches and products helps me decide where to spend my money

  2. I had the same thoughts…”Does anyone read blogs anymore?” I don’t know if it’s the LOA or what but I’ve been seeing this everywhere. I find that I love reading blogs but I don’t prefer long, lengthy blogs. I like it short and sweet with some hidden gems that fall through the IG, Twitter, and YouTube cracks. The 2019 crash of IG/Facebook was a huge eye-opener. I’m also looking to get back to basics.

  3. I have to say I much prefer to sit and read a blog post than tap through stories on Instagram! I find it more nicer to pick and choose what blog posts I want to read, rather than having to tap through a load of stuff I might/might not have an interest in!

  4. I like short snappy blog posts that give me more info about what’s being shown in stories and on the grid on insta. I feel like insta can be a good gateway to blog posts, although only those who have the swipe up feature can really benefit. Twitter is great too for chats I agree. I have deleted my fb account…I miss the group feature and not being able to access groups on there as I no longer have an account. I think I’ll survive though! Lol! Glad the humble blog is getting some love again. Enjoy reading yours. 🙂

  5. I love reading blogs but I’m not great at commenting which I should rectify. I always read but rarely comment. I’m not keen on insta reviews, I like good old fashion blog posts with swatches & the pros and cons etc so I’m glad blogs are getting the love again. Yours is and always has been one of my favourites & that’s before we were friends too 🙂 Zoë x

    1. thanks, zoe!
      I’m the same… love a blog post when I get around to reading them but RARELY comment. I’m going to make the effort to do better

  6. I do still rely on blogs for swatches. But I usually just Google the product and click on whatever pops up.

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