Sponsorship Policy Update

Screen-Shot-2013-10-22-at-13.42.45As regular readers/viewers among you will know I like to be as clear as possible about payments I receive for promotions both here on my blog and on my YouTube channels. I do accept sponsorship on both platforms but less so in video form as a written feature is easier to digest than a moving picture version (in my opinion) and so I’m more selective and only choose things I feel really comfortable with for YouTube. Here on my blog you guys seem to be cool with my disclosures, I will always tell you if a post or link has been paid for and I’d never tell you I loved something if I didn’t (far from it.. some brands really don’t like me much!) and on my channels I annotate the start of a video *sponsored and give more detail in the info bar. Until now this was as clear as you could be and as you were expected to be but things are changing.

As far as I’m aware written sponsorship is unchanged, I can still declare *sponsored post at the end and that’s fine.. you’re all aware i have been paid to talk about some or all of the content. Videos however are up for discussion right now after a bunch of YouTuber’s were apparently paid to talk about a certain brand of biscuits recently and didn’t disclose said payment. Now it’s been decided that before you CLICK on a video you should know if it contains any paid product placement. As a YouTuber I’m on the fence about this ruling, I think that adding ‘sponsored’ to the title of an video is like saying ‘don’t watch this’ I know as a viewer I likely wouldn’t click. That being said I watch A LOT of videos I suspect have paid product placement and enjoy them all the same. There has to be a middle ground. I think the way I do it right now is clear however I thought I would put it to you, how do you as viewers/readers feel about the current state of things?

I think the worst of it all are those who don’t disclose or make it clear in the body of the video that they have been paid to mention something.. I watched a series of gift guides recently which I had no idea had been paid for until I just (out of interest when preparing for this post) went back to check and sure enough they were endorsed by a certain brand who featured in all of them. That sponsorship made up such a small part of that video that I can see why perhaps this person chose not to label the whole video, it does send an unnecessary message that the video is somehow not genuine but at the same time.. I feel a little duped. I personally don’t currently work with brands in that way so if I was to accept payment it would be for an entire video.. that’s much easier to disclose but I don’t know how I’d deal with that situation. Perhaps ‘this video contains paid product placement’ ? You tell me.

Moving forward I will be adding #ad to the thumbnail of any video which contains any sponsored content whatsoever as well as continuing to disclose as I currently do within the video itself and in the info bar. I never want my viewers to have to wonder whether I’ve been paid to talk about something, I want you to KNOW that if I haven’t told you then I haven’t. Simple as that. It’s a tricky subject and touchy for some, not everyone wants to talk about it and those who do are often seen as a little money focused but just to put this in perspective my last sponsored video was in June. I happen to have 2 coming up next month (December is a heavy ad month for bloggers as you can imagine) but in between I turn down a lot of things that just aren’t right. I only accept what I feel I would likely talk about anyway or something that will be useful to you. For those wondering I have a skincare video for Tesco Beauty and a first impressions video of a Veet laser hair removal system coming up so you can look out for the new disclosures on those!

What inspired this stream of consciousness? A post by British Beauty Blogger (who if you’re a blogger is a must read as she has ALL the information you want) which you can read here. She outlines the new rules and was it not for her I wouldn’t have known. I will be putting out an updated video on the subject this week as I think it’s really important for people to be informed and ultimately you shouldn’t be accepting payment for something you’re ashamed of disclosing. I don’t, I wont and I just wanted to remind you of that!


Miss BB



  1. 30 November, 2014 / 9:39 pm

    Completely agree with you Khila. I disclose everything on my blog and am always 100% honest about products, I feel I owe it to my readers to be honest. Its one of the main reasons I keep coming back to your blog and watching your videos as you are one of the few who do always give your honest opinion and disclose everything which is very easy to be seen. I trust your view and I wouldn’t click off your video, for example, if there was product placement in it as I trust what you are telling me.

    I am really struggling with other bloggers and YouTubers at the moment as a lot are really not honest about disclosing things and those that do aren’t always completely honest about the product. Its a very tricky subject though so well done for once again talking so openly about it!

    Carrie x

    • missbudgetbeauty
      1 December, 2014 / 9:55 am

      If you think it’s something to hide you probably shouldn’t be doing it is my general ethos 😉

      • 1 December, 2014 / 2:33 pm

        Totally agree!

  2. 30 November, 2014 / 10:19 pm

    I saw this on the news last week when they announced the change, and I think it’s a really good idea. I’m not sure how it would work if a video was about multiple products, yet only one was given to them by a company for review, but definitely the certain videos which include products all from the same company – it’s clear they’re sponsored.
    I’m not too bothered about whether or not someone has been paid to produce a video, as long as the content is the same, it shouldn’t matter. It’s only the videos where it’s all about the sponsorship rather than the content which bug me or put me off. ♥


    • missbudgetbeauty
      1 December, 2014 / 9:55 am

      There’s a difference between sponsorship and free products. I declare PR samples on my blog but if they make it on to my YouTube channel that’s generally because I’ve used them and really liked them so I don’t think it’s relevant anymore and I’m not being paid to talk about them. When someone has been paid to mention something THAT needs to be declared and I’m not sure how you’d do it if it was one thing among many others that are not paid for.

      I agree with you re the paid content though, so long as it’s true to the feel of that vlogger I don’t really care but some really do just look like glossy ads and they don’t really appeal. It’s really difficult to accept video sponsorship for that reason, it needs to work for everyone and often it just works for the brand

  3. angie x
    1 December, 2014 / 8:05 am

    I don’t read or watch half the bloggers that I used to. It used to be about the normal girl nexf door sharing what she used and liked but now its all just advertising and the girl next door now writes books and charges to sign it. Fair enough if your offered exciting deals your gonna grab them but while you’ve turned your hobby into a business your no longer attracting the original audience.

    • missbudgetbeauty
      1 December, 2014 / 9:51 am

      A little off topic but I hear what you’re saying. I guess for those in that very fortunate position it has become considerably more about the money but ultimately if they lose themselves completely there audience will follow. You need your audience to make money so you need to keep at least a part of what attracted them in the first place

  4. Jodie
    1 December, 2014 / 2:09 pm

    My dad actually told me about this which I thought was quite funny since he doesn’t even watch youtube. Apparently youtube has a habit of not actually telling creators when they change the rules. I know 11th gorgeous got their channel blocked for two weeks because of stuff like asking people to like a video to enter a giveaway and putting keywords in their description box. These were things their network said they should do and they didn’t know they weren’t supposed to so its not really fair that they got punished for it. But when it comes to sponsorship loads of people do it and don’t make it clear and they don’t get into trouble. I don’t want to see anyone lose their channel and their income but some of the bigger youtubers who do sponsored videos all the time could do with a slap on the wrist to remind them to play by the rules.

  5. Blee
    1 December, 2014 / 6:45 pm

    I don’t understand why people are soooo touchy about sponsored videos!! Like if they’re full length sponsored then yeah say it at the start so it gives people the option to watch if they like. But if it only contains like one or two product placements that they’re being paid for, what’s the big deal (it’s usually in the description bar anyways)??? It’s not like they’re trying to force everything in the video on you!! It is a hell of a lot of you tubers full time job at the end of the day.. I have a job. I get paid to to that job. Why would they have to keep it private that they get paid??

    • missbudgetbeauty
      1 December, 2014 / 7:10 pm

      I think that’s the whole point. It should be clear if you’re being paid and that’s fair enough but I think that they’ve gone overboard now.. the YouTubers under fire weren’t abiding by the current laws but rather than just enforce them they created MORE. It seems daft but hey, rules are rules!

  6. Marissa
    2 December, 2014 / 10:44 am

    The thing is Khila, you are one of the very few you tubers that still has credibility. I think it’s a great idea as there are some high profile people making extortionate money from product advertisement but who aren’t giving their honest opinion. You’ve stayed true to you and that is so amazing. One well known youtuber is a family friend and if everyone knew how much they made to have one product in their favourites, people would switch off immediately. You, however, aren’t trying to sell us books, candles, etc and we trust your view. And of course you should make money from it but at least you make money nit by misleading and selling to people xx

    • missbudgetbeauty
      2 December, 2014 / 11:26 am

      for me I don’t care how much they’re making, it shouldn’t matter if it’s a fiver or five grand the principle is the same

      • Marissa
        2 December, 2014 / 3:08 pm

        I think people wouldn’t go rushing out to buy what the latest youtuber was advertising if they knew they were given £20,000 to advertise a product and not declare it.

        • missbudgetbeauty
          2 December, 2014 / 3:17 pm

          but again that comes down to disclosure and by extension trust not the amount of money. Money wouldn’t make me abandon my principles and endorse something awful and all I can do is hope that my readers/viewers trust in that

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