As I mentioned in my previous post I received a ‘new’ and ‘exclusive’ essie shade this week to review. Upon adding it to my collection I noticed a startling resemblance to another I already had. I can’t say for sure these two are the same but I would be remiss as a beauty blogger if I just reviewed the ‘exclusive’ shade at face value when I had these suspicions. Don’t worry I’ve braced myself for an angry PR email!
The two shades in question are ‘Then And Now’ – a limited edition shade for the designer fashion retailer Then And Now and Chinchilly – the ever popular classic greige in the permenant Essie collection.
Please excuse my awful cuticles.. Sunday is my manicure night! I wanted to first compare the formula. Bear in mind that my Chinchilly is not from the new diffusion line so the formula and brush are the originals. I applied each alternately and they were almost identical, here’s coat 1 and 2. Both could have done with another but I though it would do for the purpose of this demonstration.
Once applied it’s very difficult to tell the difference as is the same in the bottle. When I first saw the two together I was sure one was slightly warmer than the other but it’s all about the lighting, I truly believe they’re the same shade but if you’re still in doubt check this out…
Every Essie shade has a unique number (as far as I’ve seen anyway) and these two shades share the number 696. If you google Essie 696 this is what you’ll find (link)
So there ends my Miss Marple-age for today, Like I said I can’t tell you for sure that the colour I received isn’t exclusive but I’m afraid I have more than a sneaking suspicion that it’s just the same old shade with a new name. Both polishes are effectively the same and if you want the original Chinchilly formula and thinner brush Then & Now is reasonably priced (though slightly more than elsewhere) at £10.50 (link) but if you’re happier at Boots with the new diffusion range you can pick it up for £7.99 (link)