This is a bit of a love hate product for me, I absolutely love everything I’ve tried from The Balm and will definitely be adding to my collection however I wasn’t uber excited to try their liquid liner. Why? The packaging. For a brand that does packaging SO well this is such a let down, so boring and cheap looking.. it could be a Rimmel liner with a stick around it really, couldn’t it? I feel similarly about their lipsticks.. cute secondary cardboard packaging then you get it out and it’s a plain silver tube. The general idea there is it’s a bullet.. the lipsticks are James Bond-esque in theme so there’s at least a reason they can claim for that one but it seems that they spent their glossy budget on 80% of their stuff and the remainder was a bit of an afterthought.
Packaging aside the product itself is excellent. I’m a huge lover of liquid liner and recently dabbled with gel as I prefer a real brush for a little more control but this tipped me back over to team liquid. The brush is so fine I can really achieve a super thin line if I want to and the liquid is lovely and opaque. The worst liquid liners have totally stiff applicators and a watery formula and this is the opposite. It’s a felt tip but you’d never know it as it behaves more like a brush, gives 100% control but picks up a lot of product meaning you need to dip less often.. a seamless application is quicker and neater. The ‘handle’ is comfortable to hold which is important since you need the steadiest of hands and not all liner lids are created equal, folks.. some can be really quite awkward to hold. This is long and tapered, just a dream. Lastly the finish, totally matte which is what I prefer, some people like a glossy liner, I don’t. I prefer matte because I think it looks more natural but also because it stays put for longer and in my experience a matte liner is less likely to crumble.
I do have one negative, I’ve never had a liquid liner transfer on to my brow before this one. I do have slightly hooded eyes and when I use gel this is occasionally a problem however liquid usually sets quickly and doesn’t smudge. I’ve experienced smudging with this which is not excellent but the application is so swift I still use it every single day and have done for almost a month so I can’t tell you it would put me off purchasing when I run out.
What’s your favourite liquid liner?