The Cost Of Blogging

Anyone can start a blog but the pressure to compete and live up to the rising expectations can make it seem like you need to be loaded to write about lipstick. It feels as though you need the latest products, the best editing software, camera and lighting equipment – just to keep up. I have definitely fallen in to this trap before, paying out more than I’m earning to stay in the game but in reality, it doesn’t have to be expensive.

When blogging and YouTube became HUGE 10 or so years ago the quality was low but the passion was high. We were excited, we wanted to share things and, as readers, we bought in to the personality of the creator or the information they had. We didn’t worry quite so much about all white backgrounds or studio lights and we definitely didn’t have different cameras (and lenses) to choose from, in fact most of us just had iPhones. This has been on my mind lately because I’ve been considering replacing my old, worn out vlogging camera and am torn between that or vlogging on my phone – old school style. (Professional) Mirrorless Cameras are great all rounders and if I were starting out today I think I’d pick up something compact that would work in all settings.

If you find yourself needing super detailed shots or macro video then it may be worth the upgrade but I’ve noticed a shift in blog/YouTube audiences lately and I think something less polished sets a blog apart from a magazine. It’s REALLY easy to see super glossy images and want your entire online presence to look like it stepped off the pages of vogue but (depending on your genre) it doesn’t feel very personal. I can count on one hand the number of people I actively follow whose content is editorial-ready because I like to see real people living a life like mine. Don’t get me wrong, beautiful pictures are still beautiful and they’re lovely to look at but I enjoy reviews and outfits and LIFE from people I can relate to.

With that in mind, I am making the effort to return to old habits and care less about the quality and more about the ethusiasm. I’m not going to run out and buy something just to review it, I’m going to share what I love and am excited about. Sometimes my photos will be darker or less crisp (it’s Winter!) and I will share outfits that are old and you can no longer buy.

Blogging used to be fun and now it feels expensive and elitest but we can make it what we want it to be!



  1. 13 October, 2019 / 6:29 pm

    I love how honest this blogpost is! It’s crazy and such a whirlwind of events when it comes to blogging/instagram and social media in general. A lot of the time i’m very worried of ‘if my photo fits my blog or fits my instagram and everyones around me, for me atleast it feels like my content is worth less to me than it should be. I’ve made a promise to myself to care more about how I feel about something as opposed to what ‘m expected to do! 😀

    • missbudgetbeauty
      29 October, 2019 / 11:59 am

      honestly, the cookie cutter perfection is getting old!

  2. 14 October, 2019 / 9:59 am

    I totally agree. Blogging was once such an accessible platform and now there is a pressure to keep up with magazines.

    Perhaps part of that is down to us bloggers being determined for others to see it as a real career and that we’re providing the same service as other mainstream media (it is, and we do!). However, like you said, we should still be keen to show what sets blogging apart from those other media sources. We need to be careful that blogging doesn’t become “only for the privileged” and something only those with lots of money can do.

    After all, money may be able to buy you the best website design and the best photography gear, but it cannot buy you a talent for writing or an eye for photography! Those things have to come natural or be earned through practice & study.

    • missbudgetbeauty
      29 October, 2019 / 12:01 pm

      you’re dead on! It’s as much us creating the problem for ourselves! We want to be taken seriously and so we have take ourselves seriously

  3. 15 October, 2019 / 7:59 am

    I know exactly what you mean – I try to keep my blog as real and as me as possible or whats the point? I also prefer Vlogs that are more real life than staged. I think thats the problem as Vlogging has changed and more posts are sponsored the sponsor wants more of a professional look and feel, but I am a lot less likely to buy in when its all polished. I feel the same about Instagram, who doesn’t love a beautiful flat lay? but I love even more when I see a baking fail or outfit fail – much more relateable.

    • missbudgetbeauty
      29 October, 2019 / 12:01 pm

      completely agree!

  4. 17 October, 2019 / 5:07 pm

    This!! Granted I’ve only been blogging 3 and a half years, but I’ve been feeling this too recently and this post resonated big time. Especially being makeup/ beauty focused…I’m done with rushing out to pick things up for reviews (especially at the rate things are being launched now!) without any excitement about the actual product itself and therefore minimal motivation to write about it. I only have one face and have far too much product already that I don’t use! Same with Instagram…I’m completely over thinking that I need to go all Insta glam and extreme colour/ highlight…I’ve come to the conclusion that I’d rather be my authentic 30 something grungy self, enjoy posting things I want to post and utilising my 16 years of pro makeup artistry skill/ knowledge for content instead of buying unnecessary stuff/ following everyone else. I’m also ready to be excited about products I’m actually interested in again, I miss that!!
    Real engagement, authenticity and relatable/ real life content is where it’s at for sure, I’m worrying less about numbers and watching what everyone else is doing. It’s just good to feel I’m not alone! Really enjoy your unapologetically you content by the way (and have done for years)! 🙂

    • missbudgetbeauty
      29 October, 2019 / 12:02 pm

      thank you!
      it is so easy to fall in to that trap and we do have to care to some degree about numbers but it’s important to remember why you started!

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