I went back and forth on the name for this post and I’ll admit what I settled on sounds a little infectious but I couldn’t resist. Earlier this week I attended the launch of 2 brand new Benefit products which will sit under the They’re Real Umbrella. Given that the mascara has been uber popular I’m not surprised they expanded the range under that name but I don’t think it was an after thought, these products are innovative and worth the hype in their own right.
The most exciting of the two is of course this brand new, never before thought of eyeliner technology. It’s a gel formula that is dispensed from a flexible rubber tip which is moulded in such a way that it SHOULD give you the easiest cat eye of your life. It’s supposedly fool proof and having used it every day since I got it I have to say that as with anything else it will take practice. It’s very different to anything else I’ve tried and althought I managed a neat look on the first try it definitely got easier the more I used it.
The base twists to push up the product – one thing I HAVE noticed is that my particular product seems to push up by itself and often when I open it I find something similar to the above, bit annoying and potentially wasteful – they say one click should be all you need per eye but I find that I need at least two, I guess it depends how thick a line you’re looking for.
This is a picture of my first try, like I said it was by no means a fail but I don’t want to lull you liner virgins in to a false sense of security and leave you with major panda eyes ’cause you were over zealous. I will say that even from first use the one thing I DID find immensely easier was the flick. I wear liquid liner a lot so I am used to the shape of my eye, have a steady hand etc but the cat eye flick is always 50/50 as to whether it will turn out or not. The shape of this nib is ideal to sweep in a flick from the outside in and so far it’s been perfect every time.
At the launch event we saw the lovely Lisa Eldridge using this liner so close to the lash line you could barely see it, smoking it out etc.. that’s all well and good but Lisa is a very talented makeup artist and for the average joe such as myself that may not be feasible. I don’t find the applicator to be fine enough to create an super fine line but then give that product has to come through it I wouldn’t expect super fine. For the look I’m aiming to create it’s perfect but it’s worth mentioning for those who like something a little subtle that I didn’t find it all that easy. A fellow blogger was claiming to use it in her waterline which I am yet to try but as and when I do I shall update – something I have noticed however is that if you take it too far in to the inner corners it will smudge and create those unslightly black eye boogers and worst case even dark under eyes – not cute. It’s very long wearing but definitely not waterproof.
At the same time as the new liner they showed us something that if I’m honest I might be even more excited about – They’re Real REMOVER. I was a big fan of the mascara when it first launched and bought it as soon as I saw in on shelves but over time I just stopped reaching for it because it was such a b**ch to get off. I know some claim it’s not harder than anything else but you’re going to have to accept that a lot of people struggle with it or they wouldn’t have created this follow up product.
You don’t need as much as I’ve demonstrated here, probably half that and given that you’d only need it for your eyes it should last you a while so although it’s going to be pricier than your average I think it’s worth it if you’re someone who favours more long wearing or even waterproof formulas and you don’t want to have to use oils etc to remove them.
Overall I’m really happy with this little trio, I have always avoided gel liner not because I didn’t like it, not because it was expensive but because I HATE having to wash a brush EVERY day. That’s the one this that this liner has combated for me, all the benefits of gel with none of the drawbacks. Of course a brush might give you a finer line but it’s swings and roundabouts really and there are SO many options out there but none of them are self contained like this one. There are definitely niggly little problems with it but I do find it relatively easy to use and very long wearing.
When it was created they took in to consideration the different shapes and sizes eyes can come in the world over and the ‘push up’ name refers to the tip which supposedly is able to push the lashes back in order to give the closest line possible with no gap between it and your lashes. I’ve never personally had an issue with that so I can’t really comment on whether it does well there but it’s worth mentioning for those who do and may look to this for a solution.
The new line will be available from the end of June, I will leave you with some foodie pictures of the brunch I had with Caz and Laura ahead of the evens that I am seriously craving right now #obsessed