The Thing About Blogging Is..

IMG_1164 copy

It used to be fun.

Do you remember that? People used to blog.. FOR FUN! Perhaps there were a few business minded, savvy bloggers who knew it could lead to something more but for the most part everyone started out because it was something they genuinely enjoyed. There was no pressure, nobody cared about stats beyond the page counter in your sidebar and NOBODY was getting paid. Money complicates EVERYTHING. Whether it be from the bloggers side (temptation to lie for pay) or the readers side (resentment and suspicion) money is what changed blogging, there’s no question.

I don’t really like to blog about blogging because I don’t feel like it’s an interesting subject for the average reader but whether you write a blog or not you know something is different. It’s a much talked about subject on social media, the changing landscape and whether blogging is a dying media and honestly? I don’t know. Once upon a time I said I thought YouTube had a shelf life for me but that I’d blog forever, these days I feel quite the opposite. Blogs are losing their personality, whether it’s because the blogger is bored or the content is too frequently sponsored there are only a handful of blogs I still visit for anything beyond product swatches.

Those I do enjoy tend to fall in to the family/lifestyle category rather than beauty and so in turn that’s the direction my own site has taken. I still love beauty but I can’t pretend to be interested enough in one single lipstick to write 3 paragraphs about it anymore. It feels forced and as I get older I’m really not into faking ANYTHING. I’d rather write about experiences and my life than what I’m wearing on my face and that’s what I’d rather read about too. Some things are just easier to chat about than they are to type up and my latest beauty favourites are a perfect example.

I don’t think about money when I blog anymore, I share what I like and if ad revenue comes in then great but I don’t feel that pressure to post daily or to post what will be popular, it’s not a factor. I totally lost interest in the whole thing last year (as I’ve spoken about at length before) but after really thinking about why I realised it wasn’t fun anymore. It’s hard to get that back once your hobby has become your job but it’s only a great job if you still love doing it!

Hopefully you still have blogs you enjoy reading, if you have any lifestyle favourites/parenting blogs you want to recommend I’d love to hear from you.. and if you write a blog, don’t forget why you started!



  1. 30 August, 2016 / 10:01 pm

    I have had a blog for 4 years it’s not great I don’t post regularly and I dont have a massive following. I post when I want and join in with linkies if I feel like it. I’m so fickle I don’t think I could make it a structured thing. In fact the post I enjoy most a the ones where I share a photo or collection of photos about a day. I think the family blogger is taking off more and beauty ones are fading slightly.

  2. Fran M
    30 August, 2016 / 10:41 pm

    Interesting thoughts. Makes sense to adjust your content in line with your interests. You can totally tell when someone’s passion isn’t there and it’s all about the money. I’m really liking The Early Hour, Milo and Me, and babypicturethisandthat

  3. Fran M
    30 August, 2016 / 10:42 pm

    Oh and Brummy Mummy and The Unmumsy Mum (can you tell I’ve got a toddler…?!)

  4. Jodie Wright
    31 August, 2016 / 12:26 am

    I think blogging is a good medium for spur of the moment things where you want to get the post up that day or little things that you wouldn’t make a whole video about. But I also feel like with a blog you have more room to just do what you want without feeling like you have to fill a niche or stick to what people expect of you as on youtube.

  5. Rebecca Widnall
    31 August, 2016 / 5:46 am

    Brummy mummy of 2 is good if u watch her youtube then her blogs more of the same. Its funny and relateable to anyone with children really! I think people want to read more things they can relate to for example ur not the only one will crazy children that wont listen or sit down. Or your not the only person who wheres spankx and dont care lol we r all nosey and people lives are what everyone is interested it always have always will how people doneveryday things is somewhat enjoyable to read/watch. But you have to authentic not act like ur life perfect.

  6. 31 August, 2016 / 7:16 am

    This is interesting and something I talk about with a blogging friend a lot. I love blogging. But then I only write when feeling inspired and only about subjects I’m really interested in. I also make no money from it (it’s not monetised but even if it was my views are far to low to make any cash from it anyway!) But I have a tiny community of regular readers who give me great feedback and that’s why I love it. I think it would be a different kettle of fish if it was how I earned a living and because so many people do earn their living this way nowadays, that’s why there’s been a shift in the community as a whole. And if I’m honest I’m far more likely to watch a YouTube video nowadays than read a blog post.

  7. Suzy
    31 August, 2016 / 9:14 am

    The michelaks vlogs on YouTube are amazing. Definitely worth a look

  8. 31 August, 2016 / 10:58 am

    And this is exactly why I moved from blogging about a specific subject, monetising and sponsors to just having a good old fashioned lifestyle blog for me; it made me feel happy.

    The amount of blogs I read now is almost at zero; I can’t read any more sponsored posts or paid content. Where is the author? Where is the person? What happened to their own words and views?


  9. 31 August, 2016 / 12:16 pm

    I appreciate your honesty.

    My blog was set up because I have always enjoyed writing. From a recent event that I have attended to the bargains I’ve picked up, I am now able to share these with my family, friends and an unknown audience around the world.

    Although I have reviewed some books in exchange for a free copy and a couple of other things where a payment was NOT included, I post what and when I ‘want to’. I would rather put a really great post live every two weeks than have one each day and not be 100% happy with it.

    Stick with your attitude towards this.

    Tasmin ox

  10. 2 September, 2016 / 8:44 am

    Your post has totally struck a chord with me. I stopped posting on my book review blog earlier this year, I was bored of it, it was too time consuming and it just wasn’t fun anymore.

    Then just this week I got a lovely email from an author whose debut novel I reviewed in December, saying thank you. Suddenly I’m full of enthusiasm again and I have remembered why I started (my love of reading and wanting to share it with others). It doesn’t matter if I post every week, I want to write about great books and inspire others to read more too.

    Thanks for this post Khila.

Leave a Reply

Your email address will not be published. Required fields are marked *