Why Numbers Ruin Everything


Last month (or possibly the month before) I made some big changes to the content I uploaded on my YouTube channel. After 7 years it felt a little stale and the cookie cutter beauty videos were becoming tedious to film and edit. As an ‘experiment’ I started filming and uploading a vlog every day and suddenly the creativity and instant engagement that I fell in love with was back and I was enjoying the platform more than I had in years. The feedback has been almost entirely encouragement and support – which is amazing – with only a couple of people saying they really weren’t in to it – I’d expected considerably more – so I was feeling really good about the change.. until someone asked me a question.


I think it was on instagram live, they said ‘I noticed you’ve been losing a lot of subscribers, how do you feel about that?’. My initial thought was ‘wow! I can’t believe anyone else would have noticed that’ but as is often the case with these live chats my response came from nowhere and was as much a surprise to me as anyone watching. I have noticed that I’m losing followers on YouTube but after announcing a change like I did I had to expect a cull. I suppose what the viewer was really asking was whether I was disappointed that the number was moving in the wrong direction and I can’t honestly say that I’m not at all bothered but it’s not how I measure my success. Since changing my content I’m seeing more views (and I’ll be straight with you, more revenue) than I have for months and although I’m losing subscribers I’m losing the right subscribers. Another YouTuber recently posted about negative comments on her vlogs and I told her the same thing, you have to ride out the negative and over time your audience will change.

EVERYTHING5POUNDS2In the end you’ll be left with the good eggs who enjoy your content and support you when you feel the need to switch things up to keep it interesting. Without the people on the other side of the camera it would be very dull indeed so I want those people to be ‘my kind of people’ far more than I want them to be a huge number of people. When you focus too much on numbers you can’t get them out of your head, every time you post, every time you film or photograph you think ‘what will they say? will they like this? should I be doing things differently?’ ..as the kids say ‘you do you’ and you will gather a following of people who like what you do.. whatever it is.EVERYTHING5POUNDS

Speaking of numbers (fabulous segue, I know) my outfit here is from Everything5Pounds.com and I am so impressed. They sent me a voucher to buy a couple of items and review the site and although I’ve only placed one order i know I’ll be back to place another. I was a bit put off initially because I thought it would be very cheap materials and those ‘teenage going out clothes’ that are just not my scene (you know.. the skin tight, cropped topped, Kardashian shizz) but there’s a huge selection and  lot of it is ex high street brands. I’m not sure if they’re seconds or just end of line but these jeans are from H&M! The blouse no longer has its label but it would feel very much at home in Oasis, I feel. Shoppers can leave reviews to help others choose items from the site and lots that I read gave clues to the brand you were buying so if you have the time and the patience there are some serious bargains to be had. It’s a bit like Primark/TK Maxx.. if you have the drive you can find some amazing stuff for a steal.

They did give me a code to share – MIKHILAFIVE – it’s only 5% and the stuff is dirt cheap to begin with but hey, every 25p counts, right? Have any of you found anything awesome on the site?



*this is not sponsored but they did give me £20 worth of free clothes ..full disclosure



  1. 2 July, 2017 / 10:52 pm

    OMG I absolutely LOVE everything5pounds! I think I basically shop there every other week (lol) and it is indeed great quality. My last post was actually about the £1.99 Summer Sale that they have on right now!
    Xx Penny

    Ps: I love all your content and am always sticking around =) I think it’s really genuine and authentic the way you engage with your viewers and readers.

  2. Virginia
    2 July, 2017 / 11:05 pm

    I love all your content but the recent change has made me like it more! You be you!!

  3. 2 July, 2017 / 11:48 pm

    I’m not a make up person (even though I have bought some products because you recommended ) so I find I watch your life Vlogs more or get ready with me because you usually chat.
    I loving that blouse. Might need to have a look on their site.

  4. 3 July, 2017 / 1:00 am

    I’ve been a subscriber for years and while I’ve always enjoyed your videos I’ve loved the latest switch up. I don’t understand the drop in subs, all I can think is that people are sheep and they just want to watch the same old shite because it’s easy to stay in their comfort zone. Enjoy your new lease of creativity (and the revenue!!) the best people will soon follow x

  5. Laura newton
    3 July, 2017 / 1:14 am

    I was the viewer that asked that question! Sorry about that I only noticed as you are my fave YouTuber and I was hoping you would finally get your 100k. I love the new direction and didn’t even consider views as it seems to all be about subscribers! I’m glad it’s working out for you so far you can really tell that you love vlogs keep them coming

  6. 3 July, 2017 / 2:10 pm

    I have never actually commented on any of your content but I have been a follower for a few years now. I love the new direction you have taken as I am not really ‘into’ makeup or beauty. I love your blog and your vlogs so I’ll always be sticking around for your content!

  7. 3 July, 2017 / 7:12 pm

    Love the outfit – the jeans in particular look great!

    I watch your videos, although a silent subscriber, and have been loving the new content you’ve been putting out. I think the way in which you’re viewing the changes, particularly in terms of numbers, is the best way to look at it. Also, being a content creator, I bet it feels amazing having that passion & creativity back.

  8. Amy
    5 July, 2017 / 1:02 pm

    I must admit i first found your channel while searching for cheap make up i was having hard times and still wanted to get makeup. I kept watching because you seem to be a nice and i mean in thr best way a normal person around my age and who lives in the same area (I’m from Hull) it can be handy for shops, anything you can easily reach i can get to with a bit of extra time. I did miss the makeup videos i do love them but if you stopped doing makeup all together i would probably still watch you… I’m invested lol

  9. 27 July, 2017 / 4:28 pm

    I think right now everyone is going through a stats drop one way or another. My FB Live channel has shown me that it is so much more gratifying and fun to have an interactive audience and an audience that wants to be there. My blog stats go down, my FB goes up, my Instagram goes down, my Pinterest goes up – it’s all about not getting worried by the natural fall out. I also think that people are suddenly a lot less interested in beauty: they’ve been barraged for far too long with beauty hysteria and not only is it not credible but it has just got boring – the louder the noise, the less you hear. So good for you – I love that you’ve found your mojo again.

    • missbudgetbeauty
      27 July, 2017 / 6:03 pm

      Thanks, Jane! I think you’re absolutely right.. people are over it.. hopefully it’s just a lull

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