I finally dipped my toe in to the ocean of colour that is 3ina recently and in honour of National Lipstick Day I am sharing what I bought. I of course went straight to that section and picked up two near identical but DIFFERENT shades of coral and was leaning towards a third before deciding on a sheer plum/brown that totally surprised me. I would never usually even swatch a sheer or 'shiny' formula but I so love this one I'm tempted to get a couple more. The colour is totally different on the skin that in the bullet so testing is essential with these but the formula is lush. The perfect balance between lipstick and gloss and the sheer colour is a great, more casual alternative to the bold summer lip trend.

Matte Lipstick in 406 / Intense Lipstick in 313 / Shiny Lipstick in 206 / Automatic Eye Pencil in 301

The difference between the matte and intense lipstick finishes is minimal but the intense is (as you'd imagine)..more saturated so if you were torn between the two I'd go that way. They're almost comparable to the Nars Audacious lipsticks that I love but Nars still has the edge.. just. I love the slightly muted tone of 406 that sets it apart from the brighter 313.. yes I did need them both. They're just SO different, y'know? The liner is pretty indelible.. it was a freebie promotion they were running so I wasn't super excited about it but it's been a bit of an underdog. Not something I use a lot (I'm so bad at eye makeup) but something I'd reach for over the masses of other black liners in my drawer! If you're interested in seeing some more bits from the brand i filmed a haul with Lex for her channel with lots of swatches of some much more colourful items she bought! - WATCH HERE

I don't believe you can shop online yet but from the looks of it that will be coming soon, for now there are a couple of stores one of which is in Covent Garden, London and is extremely instagrammable if you're ever in the area ;)