Last week I was about to take on the regular task of 'decluttering' my wardrobe and swapping out my seasonal stuff when I wondered.. why do I have to do this so often? I came to the conclusion it was because I really don't know my style. I buy things because I like them on the hanger, I like the 'idea' of them or of course I've seen them on someone else who always looks fabulous. I don't want to admit how many of these items remain unworn and passed on to friends or donated because they just aren't ME. I don't often try things on, I online shop more than I schlep to town and I rarely make returns because I'm lazy. I pick up comfy looking sweatshirts and skinny jeans and as soon as it gets cold (this week) I live in them but they're hardly the chic choice, are they?

JACKET - ZARA, SIMILAR HERE / JUMPER - H&M, NOT ONLINE, SIMILAR HERE / JEANS - H&M, SIMILAR HERE / TRAINERS - ADIDAS SUPERSTAR / BAG - YSL COLLEGE MEDIUM / RINGS - MR KATE

So there I was in my sweatshirt faced with a wardrobe full of regret and I decided that 30 might be a good time to start thinking a little more about how I dress my body, what I like and what (more importantly) likes me. I've filmed declutters in the past in the hope they will be motivational but this time I'm going to film a series of videos on my attempt to find me own personal style and learning to shop a little smarter. I've created a Pinterest board for the 'new me' which you can see (follow?) here and if there any of you who feel totally lost in your own closet then might I suggest you join me along the way?

[show_shopthepost_widget id="2087712"]

It's going to be a long process but i would imagine at very least the first steps will be quick so expect regular updates over the next month.. I'm gearing up to Black Friday really and adding some of the items I think I'm missing over that major shopping weekend but (I hear) personal style is an evolution so I guess I could be at this a while.. my main struggle so far is shopping anywhere other than H&M.. I swear, I'm trying but they just GET me..