This lipstick is a little bit magical.. I don't really understand it but it looks totally different on everyone and part of the reason I've had it for months and never worn it is that in the bullet it looked really.. meh. I wasn't sure whether it would be peachy or nude or what, you can see from the photos below that even when worn it photographs totally differently in different lights.. so bizarre. I would describe the true colour to be to be a neutral mauve, there's definitely a pink/purple to it but it's deeper than the close up looks.

Of all of the Kylie Jenner lip colours I've seen/tried this is definitely the closest match, I know she's quoted as saying she wears this but I think this is probably the one she wears most. It has that depth to it that almost DOES plump my lips .. or maybe that's the overdrawn lip liner.

Miss BB